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HomeFundraising3 Methods to Keep Linked With Your Nonprofit’s Supporters

3 Methods to Keep Linked With Your Nonprofit’s Supporters


Many organizations make the deadly mistake of asking their donors for presents over and over with no break for different forms of communication. Nonetheless, whenever you don’t fluctuate the kind of communications and engagement alternatives along with your supporters, your donors could begin to really feel like an ATM, at all times giving funds however receiving little in return.

As an alternative of continuous this vicious cycle, nonprofit professionals have began to appreciate the worth of specializing in relationships with donors and the way they will preserve supporters related to the mission for the lengthy haul.

Giving supporters extra alternatives to remain concerned and related along with your group ends in higher relationships and greater donor retention charges.

On this information, we’ll dive into three ways in which your group can preserve connections along with your supporters and construct relationships by increasing past normal solicitation efforts. These three methods embrace:

  1. Ship informative emails and messages.
  2. Present extra involvement alternatives.
  3. Present appreciation for any kind of assist.

Your supporters drive your group’s mission ahead by offering the funding and ethical assist crucial to construct your applications up. Don’t deal with these important people as ATMs. As an alternative, construct relationships and increase your potential by following these methods.

1. Ship informative emails and messages.

When donors contribute to your trigger, they’re not solely giving cash to your group. They’re giving it in assist of the mission you symbolize and the aim of the marketing campaign. They wish to assist construct faculties, decrease pet adoption charges, and supply meals to the homeless, not simply give cash to a company.

Maintaining this in thoughts, your supporters need extra updates than merely what your subsequent fundraising marketing campaign will probably be and the way they may also help. They need details about how your applications are working, thrilling new updates about your latest initiative, and success tales from these you’ve helped.

That’s why nonprofits ought to ship common updates to their supporters with details about their mission progress.

If you plan to ship these updates to your loyal supporters, listed below are the information we suggest:

  • Phase supporters by marketing campaign. This may assist present insights into the applications that your supporters really feel most passionately about to be able to personalize the message to give attention to these explicit applications. For instance, if somebody purchases a t-shirt that’s designed for a marketing campaign supporting the medical wants of deserted animals, you may draft an e mail with the success story of Butcher, the canine who obtained his vaccinations and located a ceaselessly dwelling. To place the cherry on prime, you may even embrace a photograph of Butcher carrying a t-shirt with the identical design as those offered within the marketing campaign.
  • Personalize each e mail. If you ship informative emails to your supporters, make sure you embrace the private touches that you’d additionally embrace in solicitation emails. Generic “pricey donor” solicitations received’t make the lower. Leverage the donor information you’ve gotten readily available to indicate donors the message is supposed just for them. Begin these emails with the supporter’s most popular title, then embrace it once more someplace in the midst of the e-mail copy as an attention-grabber partway by means of. You might even embrace some particulars concerning the campaigns they supported prior to now as properly.

You may ship an everyday e-newsletter with a few of this info in it, however we suggest taking this technique a step additional and sending extra updates as properly, particularly after a fundraising marketing campaign.

After your fundraising marketing campaign, it’s best to comply with as much as say thanks to all your donors who helped you attain your purpose. Then, it’s best to attain out once more to supply updates on the progress of this system they helped assist. Doing this opens up the chance to indicate them the affect of their contribution and lets you show that you just used their funding responsibly.

2. Present extra involvement alternatives.

Informing donors about your group’s progress helps you join with them by merely displaying affect. Nonetheless, you’ll be able to actually strengthen these connections by offering extra methods for them to get entangled that don’t require giving cash.

This permits them to get entangled and present their dedication with out placing extra pressure on their pockets. Down the road, these deep connections will end in extra contributions. We suggest focusing your consideration on the next non-monetary involvement alternatives:

Advocacy Campaigns

Advocacy is a tangible approach to encourage your supporters to get entangled with out asking them to contribute a dime. All they should make a distinction is their voices and time. You possibly can affect native, state, and even nationwide insurance policies by asking supporters to signal petitions, name their legislators, and ship emails or tweets.

If you host an advocacy marketing campaign, ask supporters to get entangled. Then, ask them to take it a step additional by sharing the actions with their family and friends. They’ll ship emails, share campaigns on social media, and even talk about the alternatives by phrase of mouth.

Volunteer Alternatives

Past giving financial presents to your trigger, supporters also can contribute their time in an effort to make a distinction. Ask supporters to volunteer their time working along with your varied applications or serving to run your occasions. Then, make sure you attain out and thank them, telling them concerning the affect their time made.

You may even discover that these contributions of time end in extra funding to your trigger in case your supporters are eligible for volunteer grants. These are donations of cash contributed by some employers with company social accountability applications when their staff volunteer a sure variety of hours with eligible nonprofits. It is a improbable approach to additional their affect with out asking them to succeed in into their very own wallets to donate.

Peer-to-Peer Fundraisers

One alternative you may supply your supporters for volunteer work is to take part in your subsequent peer-to-peer fundraising marketing campaign. Whereas these campaigns are sometimes considered as alternatives to increase your assist community, it’s essential to do not forget that the true champions of peer-to-peer fundraising are the supporters who volunteer their effort and time to boost funds in your group’s behalf.

Whereas this can be a fundraiser, those that elevate cash on behalf of your trigger don’t essentially must donate. As an alternative, they will volunteer their efforts and time. Based on Bonfire’s peer-to-peer fundraising information, right here’s what these campaigns usually appear like:

Associate with a t-shirt fundraising firm like Bonfire to your subsequent peer-to-peer fundraiser to take the marketing campaign to the following degree. That manner, as a substitute of asking for a traditional donation, you’ll be able to promote t-shirts alongside on the marketing campaign pages, encouraging individuals to contribute extra by offering extra incentive to take action.

3. Present appreciation for any kind of assist.

Staying related and constructing relationships is a two-way avenue. It requires each give and take out of your group and your supporters. If you present updates to your loyal supporters, they’ll be extra more likely to get entangled. Then, as soon as they get entangled, you’ll want to show again round and present your appreciation.

This appreciation is what exhibits your supporters that you just care about them and their contributions actually matter to the group. Even after a giant marketing campaign, you’ll be able to preserve motivation excessive amongst your supporters whenever you present appreciation and the affect of their contributions.

Regardless of if supporters donate, volunteer, elevate funds in a peer-to-peer marketing campaign, or signal a petition, they’re nonetheless serving your group, so it’s best to make sure you present appreciation in ways in which resonate with them. InitLive’s appreciation concepts information affords a number of methods to say thanks to your supporters, together with:

  • Offering free presents like t-shirts, books, and goodie baggage
  • Serving a luncheon or dinner for supporters
  • Internet hosting vacation celebration occasions
  • Shouting out supporters in your nonprofit’s social media web page
  • Sending thanks letters to your valued supporters

Say thanks with none ulterior motive. Merely present your appreciation for all the pieces that your supporters do to your group and your mission. Then, you’ll be able to encourage them to remain concerned in all kinds of the way, resembling with the non-monetary concepts listed above.


There’s so much that goes into creating lasting relationships with supporters. The cycle follows the identical few steps of supporters interacting along with your group and also you responding with appreciation, info, and invites to get entangled time and time once more. This cycle of interplay and open communication is what builds relationships between nonprofits and supporters, strengthening your assist system and leading to better common lifetime values amongst supporters.


This text was contributed by Kevin Penney, CMO and Co-Founder at Bonfire.

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