Six-point checklist articles, fiftieth anniversaries, podcasts, Flag Day, and Father’s Day may help on-line sellers appeal to, retain, and interact customers in June 2022 and past.
Content material advertising and marketing creates and distributes invaluable, attention-grabbing, or entertaining content material to accumulate prospects and make gross sales. Content material entrepreneurs should perceive their prospects and search to serve them.
The content material created in a advertising and marketing marketing campaign intends to construct relationships with prospects to allow them to finally study and admire the vendor.
Listed below are 5 content material advertising and marketing concepts your online business can use for June 2022.
Lists of Six
June is the sixth month within the Julian calendar, so why not use that quantity and publish one or a number of six-item checklist articles or listicles.
Listverse is an instance of a writer that focuses particularly on the listicle format. Your organization can use this similar attention-grabbing format for content material advertising and marketing.
The listicle is an efficient approach to seize a reader’s consideration and earn a click on within the content material advertising and marketing realm. Listicles arrange data, making it simpler to learn and perceive, giving the reader concepts or describing information.
Some publishers use the format nearly completely. Ranker is one other instance.
Contemplate constructing listicles in a couple of classes for your online business’ June 2022 content material advertising and marketing.
- How-to listicles. A web-based retailer promoting kitchen provides, for instance, may publish “How one can Deep Fry Oyster Mushrooms in Six Simple Steps.”
- Better of listicles. A fishing gear clothing store might produce “The Six Greatest Fishing Spots on the North Umpqua River.”
- Predictive listicles. A store promoting science kits might publish “Six Methods Biotechnology Will Change Humanity.”
- Motivational listicles. A exercise gear firm might publish “Six Assured Methods to Lose Weight This Month.”
Rejoice fiftieth anniversaries. For the mathematically challenged, something that occurred in June 1972 will have a good time 50 years of existence in June 2022.
These semi-century occasions could make good topics for content material advertising and marketing. Companies might publish profiles of merchandise, movies, innovations, occurrences, or albums launched in June 1972 (or simply 1972).
Albums launched in June 1972, for instance, embrace:
- David Bowie, “The Rise and Fall of Ziggy Stardust and the Spiders from Mars.”
- Eagles, “Eagles.”
- John Lennon & Yoko Ono, “Some Time in New York Metropolis.”
- The Carpenters, “A Tune for You.”
- Aretha Franklin, “Wonderful Grace.”
Discover merchandise, occasions, or media celebrating the fiftieth anniversary and write about them for your online business. Purpose to attach that matter to the merchandise your organization sells.
Audio + Video Podcasts
In June, borrow a play from the creator playbook and begin to broadcast (dwell stream) or no less than publish video variations of audio podcasts.
The creator financial system is filled with examples of audio podcasters who additionally produce and distribute a video model or video clip. One of the best-known instance might be the Joe Rogan Expertise podcast.
Joe Rogan’s podcast is obtainable in audio and video types and can be utilized to create a virtuous cycle of viewers engagement.
The thought is to have each the video and audio variations promote one another and a few type of deeper engagement, akin to subscribing to an e mail checklist.
There are many instruments available in the market to assist podcasts concurrently create video and audio podcasts, akin to Riverside.
The audio/video podcast doesn’t have to be leisure like Rogan’s expertise. It may be useful or informative content material too.
Flag Day, June 14
For companies that commerce, if you’ll, on patriotic themes, Flag Day in the USA will be a possibility to attach with like-minded customers and have a good time emotions of patriotic gratitude.
Celebrating Flag Day in content material is smart for firms like Black Rifle Espresso Firm, a model with American patriotism at its core.
Though it was not till 1916 that Flag Day grew to become an official American vacation, its origin goes again to the American Revolutionary Warfare.
The American colonists had many army leaders and flags based mostly on area or affiliation when the struggle began.
The Founding Fathers needed to current a unified army entrance, so in June 1775, they gathered in Philadelphia on the Second Continental Congress to create a unified Continental Military. This military would march below a single flag — the primary American flag.
Articles and movies about Flag Day may fall into a couple of classes, together with historical past, leisure, or how-tos.
Flag Day made this checklist of prompt content material advertising and marketing concepts again in 2014. At the moment, we offered some attainable article or video titles that may nonetheless work in 2022.
- 5 Methods to Rejoice Flag Day with Your Children
- Plan the Excellent Flag Day Occasion
- 7 Issues Artists Can Study from Flag Day
- Flag Day Style Fake Pas
- 3 D.I.Y. Initiatives for Flag Day
Father’s Day, June 19
In 1966, President Lyndon B. Johnson issued the primary presidential proclamation honoring fathers and establishing Father’s Day because the third Sunday of June.
Nonetheless, Father’s Day didn’t turn out to be a everlasting vacation in the USA till June 1972. A full six years after Johnson’s preliminary proclamation.
Lawmakers on the time have been involved that the vacation can be commercialized. They needed a approach to honor the important roles fathers play in our lives with out remodeling that celebration right into a gross sales pitch.
So for this Father’s Day, let’s tread frivolously with our content material advertising and marketing. Give attention to celebrating dads and endearing prospects to your model reasonably than solely selling merchandise. This focus may take the type of a heartfelt Father’s Day article, user-generated Father’s Day tales, or sharing private tales in regards to the firm founders.