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5 methods small groups can take advantage of out of their Charity Instagram account

Wish to draw in additional donations along with your social content material? Then look no additional. Our social media workforce have put collectively their prime suggestions for making probably the most out of your charity Instagram account. So, hold studying for some Insta-inspiration. 

Instagram is an effective way to showcase your charity – with over 1 billion energetic customers, it provides you the chance to point out individuals all over the world simply how nice you and your supporters are. Plus – you don’t want a 20-strong advertising and marketing workforce to make superb content material. All you want is a scheduling device and a few inventive inspiration!  

Listed here are our prime 5 tricks to get you began:  

Experiment with movies

A photograph is value a thousand phrases, however movies can inform your viewers a lot extra. ‘Reels’ are quick 60-second movies you can share to Instagram and repurpose for different channels, like Fb and TikTok. Instagram Reels have a tendency to attract in additional views and engagement than common Instagram posts – attracting an entire new viewers to your web page. The perfect half? You’ll be able to add a wide range of filters and sounds to your movies too.

You’ll be able to shoot your movies utilizing your cellphone digital camera, or from throughout the app. To avoid wasting time, you may create movies in bulk, save them to drafts and submit them  to your feed when it fits you. Stepping up your Instagram sport doesn’t need to take up a big chunk of your working day – should you make small adjustments over time, you’ll discover an enormous distinction in engagement. 

Over on our JustGiving Instagram account, posting to reels has helped us enhance our followers and engagement, with our greatest performing movies gaining over 9000 views! Should you’re feeling courageous sufficient, get in entrance of the digital camera and share a video about an upcoming charity occasion or inspiring fundraiser… the outcomes will communicate for themselves. 

Get interactive on Instagram Tales

Instagram tales are an effective way to interact along with your followers – with each submit, a vibrant ring will encompass your brand, showing on the prime of your follower’s screens. You’ll be able to share your individual posts, any posts you is likely to be tagged in, and even use interactive options like polls

It’s also possible to share clickable hyperlinks to tales – permitting viewers to instantly go to your web site or donation web page in only one faucet. It’s the only (and solely) solution to share hyperlinks to Instagram. Have a fundraising occasion arising? Share the sign-up hyperlink to tales to encourage extra individuals to get entangled. Working a brand new charity marketing campaign? Viewers can donate instantly from their cellphone. If you wish to drive a brand new viewers to your web site, posting to Instagram tales is the way in which to go… 

Instagram Story celebrating #WearItPink day for Breast Most cancers Now.

Share your data with Carousel posts

Carousel posts assist you to share as much as 10 slides of knowledge in a single submit. If you wish to share an inspiring story or a collection of images from a current fundraising occasion, a carousel submit is right. Not solely do carousel posts drive likes and engagement, however they enhance your total attain too. As a result of viewers need to spend extra time studying every slide, the Instagram algorithm detects the lengthier visits and promotes the submit (and your charity account) to a bigger viewers.

If you need some inspiration, check out some current JustGiving carousel posts right here… 

Speak to your viewers by way of DMs

Instagram Direct Messages assist you to talk instantly along with your supporters – one-on-one. They will attain out to you with any queries, fundraising tales, or simply for a fast chat. You’ll be able to rapidly and successfully reply any questions, and ship gifs, photos and movies that exhibit what your charity is all about. You’ll be able to construct a way of neighborhood and help simply by protecting your inbox updated. You’ll be able to even arrange keyboard shortcuts and fast replies, for any often requested questions!

Spending simply 5 minutes every single day managing your charity’s inbox could make an enormous distinction. Right here’s a fast information to get your inbox prepared and get the two-way communication flowing. 

Broaden your attain with Hashtags

Consider hashtags as labels – they assist Instagram categorise your posts and present them to a related viewers. You need to use as much as 30 hashtags in every submit – you may provide you with your individual, or use a hashtag generator to search out hashtags associated to charity and fundraising! 


Irrespective of small your workforce is, you may increase model consciousness and attain your audience by protecting an energetic presence and sticking to a routine of at the very least one submit per day. Right here’s a roundup of our suggestions: 

  • Submit common movies to Instagram Reels – and reshare them throughout your entire social media channels. 
  • Share hyperlinks to Instagram tales to encourage donations to your trigger. 
  • Share as much as ten-slides on data utilizing carousel posts. 
  • Construct a way of neighborhood by responding to direct messages. 
  • Attain a bigger viewers through the use of charity-related hashtags. 

Under, we’ve put collectively a useful checklist of instruments and web sites that may assist take your charity’s Instagram account to the subsequent stage… 

Useful instruments

  • Canva: an easy-to-use graphic design platform, designed that will help you create unbelievable content material for your entire social media channels. Right here, you may create photos, movies and gifs… with numerous Instagram tales and feed templates for inspiration.
  • Hashtag Generator: this web site will assist you to put collectively an inventory of hashtags related to charities and fundraising.
  • TikTok: Should you’re in search of concepts in your first Instagram reel, head over to TikTok and see what’s trending. Pay attention to any standard sounds or developments and have a go at recreating your individual!
  • Sprout Social: Sprout Social permits you to schedule Instagram and different social media content material prematurely – so you may plan forward and submit content material every single day, even when out of workplace.
  • Lnk.Bio: Inside your Instagram bio, you may solely share one hyperlink. Utilizing Lnk.Bio permits you to share a number of hyperlinks along with your followers – add your entire social media channels, a hyperlink to your web site, and any campaigns you is likely to be working!



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