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6 Tips for Planning Your Hybrid Silent Public sale

In relation to key fundraising occasions on your nonprofit, auctions is usually a extremely efficient avenue for growing donations to your trigger. Nevertheless, when embarking on an auction-planning journey, it helps to have steerage to get began. Karrie Wozniak, CMO at OneCause, outlines six important ideas on this article. Karrie has greater than twenty years of expertise in advertising and keenness for serving to nonprofits increase their attain, main trade analysis, advertising technique, and fundraising consulting initiative. 

Planning an public sale occasion is usually a huge enterprise. Taking an public sale hybrid can imply even extra shifting items to handle.

But reworking your conventional silent public sale fundraiser to include each digital and in-person engagement opens your occasion as much as elevated accessibility and comfort for visitors. If deliberate nicely, this may deliver elevated income and deepened donor relationships on your group.

A hybrid silent public sale sometimes includes on-line, real-time bidding performance in-person from a specified venue in addition to for distant members. It’s a bit extra logistically difficult than a totally in-person or digital public sale, so success will hinge on cautious planning.

If hybrid auctions are a brand new enterprise on your workforce, we’ve put collectively this fast information to assist inform your planning technique. For the most effective outcomes, keep in mind these tried-and-true, research-backed ideas:

  1. Spend money on highly effective public sale software program.
  2. Make it mobile-friendly.
  3. Guarantee your occasion displays your mission.
  4. Don’t overlook about occasion promotion.
  5. Goal two distinct occasion audiences.
  6. Gather and leverage your public sale knowledge.

Able to dive into every of those greatest practices and discover out extra about planning a profitable hybrid silent public sale on your trigger? Let’s get began.

1. Spend money on highly effective public sale software program.

Hybrid auctions, by their very nature, rely extra on know-how than a conventional in-person public sale does. Because of this, investing in the proper instruments to handle your bidding experiences is extra essential than ever—for each the visitors who take part and the workforce behind the scenes. Let’s take a more in-depth have a look at every:

  • For visitors: The 2021 OneCause Giving Expertise Examine reported ease of use because the #1 motivator and engagement driver for digital and hybrid experiences. When there aren’t any roadblocks within the giving, bidding, reside streaming, or different participation processes, occasion attendees can be extra prone to contribute extra to your group.
  • For employees: Having a robust occasion planning answer permits employees members to handle each side of your public sale from begin to end with as little issue as doable. Expertise may also help handle merchandise procurement, registration, bidding, and check-out processes, saving your workforce helpful time and assets to reinvest in constructing relationships with donors.

Fortunately, the proper silent public sale software program can play a big function in streamlining each visitor and employees experiences and offering a optimistic person expertise for everybody concerned. This manner, no matter whether or not attendees take part on-site or from afar, they will expertise an organized and cohesive public sale occasion and assist the mission they care about with ease.

2. Make it mobile-friendly.

In line with fundraising statistics from 360MatchPro, greater than 50% of all nonprofit web site visitors final yr got here from cellular and pill customers. Meaning it’s of utmost significance that you simply prioritize the cellular expertise on your visitors. When planning your occasion, listed here are just a few key facets to contemplate:

  • Permit visitors to register and bid from cellular units. Step one in growing supporter engagement in your public sale is to get visitors registered within the first place. Then comes the precise bidding. In each instances, it’s important that visitors have full performance to your public sale platform from their cellular gadget, permitting them to register, buy tickets, make bids and donations, and take a look at from whichever gadget they select.
  • Ship real-time outbid notifications. You possibly can’t at all times rely on bidders to be glued to their cellular units throughout your public sale, anxiously ready to see in the event that they’ve been outbid. However by sending real-time notifications to members’ cellular units, you’ll be able to recapture their consideration and encourage them to up their bids to win the merchandise.
  • Mechanically resize content material to suit smaller screens. Simply because your internet content material masses on a cellular gadget doesn’t imply it’s mobile-optimized. As an alternative, make sure your textual content, pictures, and interactive content material robotically resizes to suit the usually portrait-mode orientation of a smartphone, free from unnecessary zooming and horizontal scrolling. Circumvent this difficulty fully through the use of bidding software program that’s constructed particularly for cellular use, whether or not on-site or distant.

Offering a mobile-friendly person expertise is important for maximizing engagement. In any other case, you threat lacking out on a good portion of your supporter base just because your hybrid expertise was not accessible.

3. Guarantee your occasion displays your mission.

Past ease of use, the 2 subsequent two important engagement motivators uncovered in our Giving Expertise Examine have been a connection to the mission and an understanding of the impression of every donation. With a purpose to maximize these parts, be sure you repeatedly reiterate how your occasion and the income raised will go to assist your nonprofit’s mission.

Think about the next greatest practices for constructing “mission moments” into your hybrid public sale:

  • Select a related occasion theme. Setting a theme is a good way to extend participation and reiterate the which means behind the occasion. Plus, our research discovered that 59% of donors reported occasion themes to be a extremely participating factor of hybrid occasion experiences they’ve attended.
  • Inform constituent tales. Top-of-the-line methods for supporters to really perceive the significance of your mission is by listening to it from those that have straight benefited from it. With their permission, think about sharing actual tales of constituents and the way they have been positively impacted. You possibly can even deliver constituents in to inform their story in their very own phrases at your public sale occasion!
  • Tie income to concrete impacts. As a result of donors wish to know the way their hard-earned cash is getting used, it’s a good suggestion to spotlight giving tiers to higher talk impression. For instance, think about sharing metrics like $X raised goes to assist Y variety of beneficiaries in a particular method.

It’s essential to repeatedly remind visitors that they’re collaborating in your occasion to assist your nonprofit and its imaginative and prescient for social good. It’s not only a enjoyable evening out or a solution to win unique prizes—though these are actually glorious advantages of a fundraising public sale as nicely.

When attendees perceive the impression that their contributions make in your mission, they’ll be extra prone to assist your group by giving nicely above the truthful market worth for the gadgets up for bid or by making donations outright.

4. Don’t overlook about occasion promotion.

With a purpose to guarantee an efficient occasion with excessive turnout, taking a strategic method to occasion promotion is a should. We recommend a multichannel advertising technique with the next key strategies of communication:

It’s essential that you simply don’t depart occasion advertising as an afterthought! Get began early on within the planning course of to make sure your supporters are conscious of the upcoming alternative in addition to perceive what a hybrid public sale is, how you can get entangled, and all that it entails.

You’ll additionally need to decide the way you’ll deal with the 2 audiences of digital and in-person attendees. Will you promote one expertise to sure forms of donors extra closely? How will you clarify the digital bidding course of in order that even the least tech-savvy supporter can take part? Answering these questions beforehand can go an extended solution to making certain a seamless and well-thought-out expertise for every group.

5. Goal two distinct occasion audiences.

Planning a hybrid occasion includes juggling quite a few shifting items. Particularly, you’ll want to include two twin experiences, focusing on two totally different audiences, inside a single coherent occasion.

To take action, it’s essential that you simply take the time to plan for every expertise based mostly on what that exact viewers is occupied with. For instance, donors have reported that sure parts are way more participating throughout digital occasions than others. These elements are likely to cater nicely to digital and distant audiences:

  • Cell-optimized occasion platforms
  • Image-in-picture know-how
  • Dwell-streamed content material
  • Actual-time chat breakout rooms
  • One-click donations

However, these parts have been favorites for participating face-to-face audiences:

  • Occasion themes
  • Chatting with different visitors
  • In-person audio system
  • Dwell leisure

Different parts like raffles, public sale bidding, matching presents, and on-line promotion beforehand can be skilled by each distant and in-person occasion audiences. Whatever the elements you incorporate into your plans, be sure you think about the way in which your varied teams of supporters will work together with every. And keep in mind—nobody viewers is extra essential than the opposite!

6. Gather and leverage your public sale knowledge.

Monitoring your occasion efficiency by fundraising knowledge is an impactful solution to study what works nicely together with what leaves room for enchancment. When you’re searching for key efficiency indicators (or KPIs) to trace for a hybrid public sale, think about the next knowledge factors:

  • Share of attendees who interact in-person vs. on-line
  • Common bid measurement
  • Further donations past ticket gross sales and bids
  • Variety of bids on every merchandise
  • Common time attendees spent collaborating
  • Occasion ROI (return on funding)

To take advantage of out of your occasion knowledge, be sure you decide which KPIs to trace early on within the planning course of and sustain along with your progress all through. Then, check out your outcomes by analyzing public sale knowledge and seeing what you are able to do higher the following time you intend an occasion.

To get began planning a hybrid public sale, it’s essential that you simply do your analysis and equip your workforce with the instruments they want beforehand. Then, you’ll be able to get into the main points and launch an enticing expertise for all attendees, each in-person and distant.

While you supply a hybrid occasion like a silent public sale, you’ll be able to improve engagement and deepen relationships with donors, laying the groundwork for steady assist, bigger presents, and much more profitable and accessible occasions sooner or later. Completely satisfied fundraising!



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