Matching presents empower donors to make a bigger impression on a trigger that they care about. That is usually completed by enabling them to contribute larger donation worth than they’d or may have been capable of give on their very own. To not point out, Double the Donation analysis reviews that 84% of donors say they’re extra prone to donate in the event that they know an identical reward is being provided.
That’s why advertising matching presents in your donation course of is turning into an more and more in style selection. On this information, we’ll cowl 4 of essentially the most impactful ways in which nonprofits like yours are selecting to take action, together with:
At most firms, submitting an identical reward takes just a few minutes—and advertising matching presents doesn’t need to be troublesome, both. It is smart to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, advertising matching presents instantly throughout the giving course of is likely one of the best methods you may incorporate.
Let’s start!
Advertising and marketing Matching Items With Donation Pages
To find out matching reward eligibility, you’ll must know the place your donors work. Fortunately, one of the vital efficient methods to gather donor employment knowledge is by together with an elective area instantly inside a company’s donation web page.
Donors are already offering your group with numerous beneficial info—akin to their identify, e-mail, telephone quantity, and maybe even mailing handle. Many people have a propensity to enter their employer’s identify when prompted, as properly. That is very true while you present a little bit of context as to why you’re searching for the data within the first place—which is to establish matching reward eligibility to get their donation doubled.
These are some greatest practices for advertising matching presents inside your donation web page:
- Embed Double the Donation’s autocomplete search software instantly into the net giving kinds.
- Spotlight the advantages of taking part in matching reward packages, basically growing impression on the trigger.
To not point out, the above research present that 1 in 3 donors are probably to present a bigger reward if matching is utilized to their donation. Which means that incorporating matching presents in your donation course of may even lead to considerably elevated donation sizes to start with.
Instance Content material:
- “Please enter your using firm’s identify to find out your eligibility for a company matching reward.”
- “Does your employer provide an identical reward program? Enter your organization identify under—if your organization does match, you’ll obtain particular info on program pointers and request directions on the affirmation web page after submitting your donation.”
Advertising and marketing Matching Items With Donation Affirmation Screens
Your donors are clearly captivated with your group—they usually’re at a considerably excessive stage of engagement upon finishing a web-based donation. Make sure you spotlight simply how straightforward it may be for donors to double their donations by taking a single extra step past their preliminary presents.
These are some greatest practices for advertising matching presents inside your affirmation display:
- Make the most of related visuals to seize supporters’ consideration.
- Inform donors that almost all firms’ matching reward submission processes may be accomplished in lower than 5 minutes.
- Embed Double the Donation’s matching reward plugin instantly in your donation affirmation display to offer donors with quick access to firm pointers and kinds.
By that includes matching presents instantly on the donation affirmation web page, you may intention to leverage donors’ giving momentum whereas your group and its trigger are nonetheless recent on their minds. It’s efficient and easy, and plenty of supporters might be pleased to take this subsequent step—maybe even instantly!
Instance Content material:
- “Thanks for giving to help your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical reward!”
- “Donation full! Search our matching reward database to seek out out in case your contribution is eligible for a company match.”
Advertising and marketing Matching Items With Donation Affirmation Emails
When your nonprofit receives a present, it is best to at all times you’ll want to thank the giver—which is usually completed by donation follow-up (affirmation, acknowledgment, and so forth.) emails. This e-mail can be a terrific alternative to advertise matching presents to your donors. Their donations probably stay recent on donors’ minds, and a little bit nudge saying that they will double their donations—with out shelling out one other cent—can go a good distance.
These are some greatest practices for advertising matching presents inside your acknowledgment emails:
- Incorporate hyperlinks to your devoted matching reward fundraising web page the place donors can simply find extra info.
- Use graphics or textual content hyperlinks to catch your reader’s eye and rapidly interact with them on the subject.
- Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any presents slipping by the cracks.
- Present hyperlinks to recipients’ firm pointers and kinds, or encourage donors to conduct a fast search of your easy-to-use on-line firm search software.
A person who has already made a donation to your group has demonstrated that they’re clearly captivated with your trigger. Be certain that to spotlight matching presents within the acknowledgment letters and emails that get despatched out, emphasizing the elevated impression that matching presents can have in your mission.
Instance Content material:
- “Thanks to your beneficiant donation to Atlanta College. Please click on the button under to find out whether or not your reward is eligible for a company match out of your employer!”
- “Your donation of $100 probably qualifies for an identical reward from the Walt Disney Firm. Submit an identical reward request to your employer by finishing the next steps. Then, tell us while you’ve submitted your match by clicking the hyperlink under!”
- “Do you know that many firms provide worker giving packages the place they match donations to the Cat Rescue Membership? The tax-deductible part of your membership is often eligible to be matched as properly!”
Obtain a full-length pattern matching reward acknowledgment e-mail for nonprofits.
Advertising and marketing Matching Items With Matching Present Recognition
At this level within the course of, you’ve probably already thanked your donors for his or her preliminary contributions to your trigger—in all probability even throughout the first 24 hours or so. However to your matching reward donors, the appreciation shouldn’t cease there!
Recognizing your matching reward all-stars after you obtain their company match is a good way to proceed selling matching presents to your supporters. On the identical time, you may improve the chance that donors will take part within the matching reward course of for the years and donations to come back.
These are some greatest practices for advertising matching presents with matching reward recognition:
- Request that donors preserve you within the loop all through their match request course of, which lets you higher monitor incoming firm matches with the related donor.
- Thank your matching reward donors privately to precise your gratitude on behalf of the group and its beneficiaries.
- Take into account recognizing accomplished matching presents publicly as properly—akin to inside a publication or social media put up—to thank donors and encourage others to take part.
- Acknowledge that matching reward donors went above and past their typical donation to request a company match on behalf of your nonprofit.
It may also be a terrific thought at this level to reiterate the doubled impression made potential by company matching presents.
In lots of situations, your matching reward recognition efforts would be the final touchpoint you will have with a supporter relating to a selected donation. You’ll need to go away donors with a optimistic impression of your engagements to make sure they’ll proceed within the relationship they’ve together with your trigger!
Instance Content material:
- “Thanks to your beneficiant help of the Cat Rescue Membership. We’re pleased to tell you that we simply acquired a company match on account of your latest donation, and we tremendously respect the effort and time you took to request the match on behalf of our group.”
- “Do you know that hundreds of firms match donations made by staff? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date reward, enabling her beneficiant $500 contribution to convey $1,500 price of impression on our mission. Discover out in case your reward could also be eligible, too!”
When promoted successfully, requesting an identical reward may be seen as the subsequent logical step {that a} donor takes upon submitting their preliminary reward. Thus, while you incorporate matching reward advertising efforts into your total donation course of, you may assist information donors seamlessly from one process to the opposite.
For those who’re enthusiastic about studying extra about matching presents, learn up on our different complete company fundraising guides:
