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HomeEntrepreneurCodie Sanchez Constructed a TikTok Following on Boring Companies- Foundr

Codie Sanchez Constructed a TikTok Following on Boring Companies- Foundr


Codie Sanchez give up her job on Wall Avenue and have become a serial entrepreneur and investor specializing in the area of interest of “boring companies”— automotive washes, laundromats, merchandising machines, and so on. She constructed a $30M portfolio of 25 of those companies that produce 8 figures in income.

Then she launched Contrarian Considering, a content material platform and consulting company specializing in serving to others do the identical. Her e-newsletter has 110K subscribers and constructed an viewers on TikTok of over 840K followers.

We requested her how she makes use of TikTok to develop her viewers and the ins and outs of the platform. In the event you’re dipping your toes into the world of TikTok, Codie is the proper instance of how the platform can enhance your model and your backside line.

TikTok Following Q&A with Codie Sanchez

Q: TikTok is the dominant social media platform for youth tradition. Why ought to entrepreneurs and small enterprise homeowners make the most of the platform?

A: Proximity to capital = pushed virality. What this implies is that each time a brand new platform comes on-line and receives lots of funding, and press, they switch that viewers and {dollars} to creators. That’s how they develop. The corporate is in dash mode and as a substitute of utilizing advert spend on different platforms YOU the creators, corporations, and content material suppliers turn out to be the product of their “advert spend” within the type of product updates and pushing of your content material.

Q: What works on TikTok and never on different platforms?

A: Tik Tok & Twitter don’t get alongside. I’ve discovered nearly all the things that works on TikTok works on Instagram, Fb, and even YouTube Shorts. However Twitter is the snarky, sensible, tech bro and TikTok is the ADHD, humorous, teenager. In the event you write on Twitter such as you do on TikTok you’ll look dumb and in the event you write on TikTok such as you do on Twitter nobody will ever watch your movies.

In the event you write on Twitter such as you do on TikTok you’ll look dumb and in the event you write on TikTok such as you do on Twitter nobody will ever watch your movies.

It’s a case examine really in learn how to converse to totally different generations and pursuits. Which is a superb skillset to have. Think about the way you’d converse to your pal who’s a CEO of a Silicon Valley startup that loves Elon Musk, memes, and speaking about fundraising rounds. That’s Twitter. Then think about the way you’d discuss to your cousin who’s in highschool and thinks he needs to be an entrepreneur however doesn’t know something about it. That’s Tik Tok. Communicate accordingly.

Q: What was your most profitable TikTok video, and why?

A: 19.5 million views. About a merchandising machine. Who would have thought? Why? Genuine–I’m in entrance of the particular merchandising machine, which proves it’s “actual.” The hook is killer, makes you need to hearken to extra. It’s controversial, with a bunch of feedback saying NO WAY! It particulars an thought folks can relate to, need to do, and likewise perceive simply.

Q: How do you brainstorm content material concepts for TikTok?

A: You need to go viral on the web? Obsess on one factor, concepts. How do you get em? How do you execute on em? How do you make it so that you’re a content-making machine? That method is totally different for everybody. For me, it’s time and house. Concepts are like crops they want room to breathe and sunshine. So I do all the things I can to create that house.

Q: What’s one mistake you made early on utilizing TikTok?

A: Early on I attempted to development chase. I’m a 35-year-old girl who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok. Possibly that works for most individuals, however it’s uninteresting and never genuine to me.

I’m a 35-year-old girl who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok.

Q: How do you keep on prime of the most recent TikTok traits?

A: Be a client of the platform you need to dominate. I consider platforms like mistresses, each girl is totally different. Some need pink roses, some need journeys, some need to brainstorm, in the event you deal with each platform the identical they’ll depart you behind. It’s a must to obsess on the distinctiveness of every platform as a way to get them to like you. So the quick reply is, devour lots of TikToks till you converse its love language.

Q: TikTok movies are consumed like potato chips, however the movies take for much longer to supply. How do you retain up with the speedy demand for content material?

A: Create a potato chip-making manufacturing facility. Anybody on the web who’s going viral usually has a machine behind them finally. Don’t consider the simplicity of movies or the influencers that say that they simply leap on and go reside. Until you might have a course of and assist it’s rattling onerous. Exhausting is okay.

Anybody on the web who’s going viral usually has a machine behind them finally.

Q: You’ve grown a formidable group on TikTok. How do you retain them engaged?

A: We haven’t accomplished a superb job of this on Tik Tok. The one factor we’ve actually accomplished persistently is give, give, give, give. Free content material 100x to everybody on a regular basis. That reveals that we’re right here to do greater than promote them issues. We’re right here to develop collectively. To get wealthy collectively. To get sensible collectively. However the subsequent step is getting extra into the feedback.

Codie sanchez headshot
Codie Sanchez left her job on Wall Avenue to spend money on “boring companies.” She makes use of TikTok to encourage entrepreneurs to spend money on most of these companies.

Q: Your movies spotlight “boring companies” and the way they could be a worthwhile profession path. What’s the following untapped “boring enterprise”?

A: Sooner or later, all small companies will probably be tech-enabled. Going ahead I don’t need to simply personal the laundromats and automotive washes. I need to personal the businesses that energy them. 10,000 boomers retire a day. 8-10% personal a enterprise. There are 2.4 million boring companies on the market. The issue is their children need to TikTok not take over a plumbing firm AND scaling SMBs is difficult. So, the answer I’m placing my cash into? Investing in picks and shovels.

We spend money on the startups that flip fax machine-using corporations into auto textual content when your service is finished corporations. We’ll personal corporations that take them from writing your bill on a sticky notice to auto-billing. These boring companies fascinate me.

Q: You’ve been profitable in varied enterprise sectors. What does success appear to be now?

A: Full autonomy. An empty calendar. A packed calendar of all fascinating choices. The extra “needs” I’ve in my day and the much less “musts” the happier I’m. The happier all of us are actually. You discover as you get extra success, that the marginal improve in {dollars} isn’t what’s extra satisfying it’s the proper to say no to something wherever with out pause. That’s the freedom most individuals really are trying to find, though they get it confused with internet price or revenue.

The extra “needs” I’ve in my day and the much less “musts” the happier I’m.

Q: What’s one factor an entrepreneur may do at present to develop their TikTok account?

A: Begin, commit, copy and repeat. Begin posting every day, decide to persevering with for 1 12 months, copy the greats in your business, and repeat however with your individual aptitude. In the event you do these 4 issues on TikTok you’ll develop, interval. I’m completely happy to let you know it’s not rocket science.

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