Peer-to-peer fundraising is likely one of the most impactful methods nonprofits can use to lift cash and broaden their donor community. This social fundraising technique permits your nonprofit to interact with present supporters, attain new donors, and fundraise in your trigger all on the similar time. It’s a terrific low-cost, low-effort, high-impact fundraising choice that almost all nonprofits ought to contemplate.
What ought to your nonprofit take into consideration when deciding whether or not peer-to-peer fundraising is best for you? In case you’re considering of launching a Peer-to-Peer Occasion, it’s necessary to ask your self and the opposite leaders of your group these questions to find out if it is a good match in your group.
How Engaged is Your Donor Community?
The cornerstone of peer-to-peer fundraising occasions is your community of loyal donors. They’re those you’ll be asking to take part in your occasion – whether or not that’s to guide a 5k race group, set up a desk of contributors for Bingo, or design and promote attire that raises cash in your group.
A good way to consider the engagement stage of your donors is to mirror again on previous occasions. Is it difficult to seek out prepared volunteers to assist with setup, adorning, or working different fundraisers you’ve hosted? Or do you may have a core group of passionate people who’re able to champion your trigger to their very own group?
If getting a gaggle of helpers for occasions all the time looks like pulling enamel, your group might need to select one thing aside from peer-to-peer fundraising in your subsequent occasion.
What’s Your “Why” and How Can You Tie that into the Occasion?
In an effort to discover contributors in your peer-to-peer occasion, it’s a must to have a compelling “why” behind your fundraiser. Why ought to your group take part in your p2p occasion? Why does this occasion matter? How will funds raised by this occasion contribute to the furthering of your mission? When you’ve answered these questions, take into consideration how one can combine the “why” of your occasion into your fundraiser. Maybe the reason for your group can inform the kind of fundraising occasion you host.
Listed here are some examples:
- In case you’re fundraising to feed underserved communities, make your p2p occasion a bake-a-thon or cook-a-thon.
- In case your group brings well being and wellbeing help to individuals in want, maybe you’ll be able to host a enjoyable run or 10k.
- In case your nonprofit’s mission is to carry music schooling to youngsters, host a dance-a-thon or open mic night time.
By connecting the kind of occasion you host to your trigger, it is going to assist inform the story of your nonprofit, and provides your donor group a greater glimpse into the work you do.
Useful Tip: A good way to tie your mission into your peer-to-peer occasion is to create a peer-to-peer t-shirt fundraiser with Bonfire. These campaigns is usually a nice pairing with every other peer-to-peer fundraiser you might be internet hosting. Make the design of the shirt inform the story behind your nonprofit and function a memento of the occasion.
Who Can Be Your Starter Staff?
In case your nonprofit has by no means tried a peer-to-peer fundraising occasion earlier than, you might need to contemplate forming a starter group of dependable, dedicated “Staff Captains” who might help you construct momentum in onboarding extra contributors in your occasion. These Staff Captains can work with you and act as an advising committee as you construct out your occasion. The very best Peer-to-Peer Occasions we’ve seen on Bonfire have champion Staff Captains who’re passionate concerning the group they’re fundraising for, have a private tie to the trigger, and are excited to take part within the occasion by creating and fundraising with customized shirts.
By having a dedicated small group of Staff Captains firstly of your planning course of, you’ll be able to make sure you’ll have momentum for participation, and multiply the influence your group can have while you attain the purpose of needing to recruit occasion contributors.
Does Your Nonprofit Have the Bandwidth to Make this Fundraiser a Success?
In case your group is like lots of nonprofits, your group is small-but-mighty, with group members sporting many hats to maintain your group working easily. Whether or not your “Advertising Division” is one individual or ten, you’ll want to find out who is ready to spearhead this initiative inside the group and make sure that the occasion is marketed nicely.
It’s necessary to know what is required out of your group to ensure that your peer-to-peer fundraising efforts to achieve success. This is the reason we’ve put collectively some useful recommendations on methods to recruit contributors in a Peer-to-Peer Occasion. This guidelines provides you with a good suggestion of how a lot is required out of your group members with a purpose to assess your bandwidth.
What Kind of Peer-to-Peer Occasion Will You Run?
In case you’ve gotten this far and imagine that peer-to-peer fundraising is best for you, it’s time to start out enthusiastic about the sort of occasion you need to run, and what instruments or software program might help make working your occasion as straightforward as potential for each your group and your Staff Captains.
With Bonfire, you’ll be able to run a standalone peer-to-peer t-shirt fundraising occasion, or add in your t-shirt fundraiser to a different occasion concept, reminiscent of a memorial stroll, or a walkathon. Your Staff Captains can launch attire fundraisers with designs custom-made for his or her group. They promote their shirt campaigns to their group, and your org will get 100% of the proceeds.
Useful Tip: In case you use one other peer-to-peer fundraising software program reminiscent of Elegant or NeonOne, you should use our fundraising integrations to sync your entire funds raised on Bonfire over to these different instruments.
When you’ve got an engaged and dedicated group, and the drive to make it profitable, Peer-to-Peer Occasions have the potential to make a huge effect in your nonprofit’s fundraising objectives. Learn the way your group can begin using peer-to-peer attire fundraising beneath or watch our free demo to see it in motion!
