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Examine Core CRM Capabilities and Extra

NetSuite and Salesforce are two strong options that enable organizations to automate their processes. NetSuite, an enterprise useful resource planning (ERP) answer, is geared towards medium and huge companies, whereas Salesforce, a buyer relationship administration (CRM) software program, tailors its merchandise for gross sales, advertising and customer support groups.

On this submit, we’ll examine each software program options on a number of components.

What’s the distinction between NetSuite and Salesforce?

  • NetSuite is ERP software program that features an built-in CRM answer, whereas Salesforce is a CRM platform that works with third-party programs, akin to ERP programs.
  • NetSuite’s CRM options are included in a single answer, however Salesforce’s Gross sales Cloud, Advertising and marketing Cloud and Service Cloud 360 are all separate merchandise.
  • NetSuite prefers to supply a customized quote to every shopper, whereas Salesforce presents clear pricing particulars on its website.

Product Overviews

The next excerpts from our NetSuite and Salesforce opinions summarize every software program:


NetSuite is a cloud-based ERP software program from Oracle that permits firms to streamline enterprise processes and scale fast-growing companies. It integrates and automates key purposeful areas like monetary administration, income administration, stock administration, order administration, billing, eCommerce, and buyer relationship administration (CRM). NetSuite targets medium and huge companies.


Salesforce Buyer 360 is an built-in cloud-based CRM platform that gives prospects the choice of buying particular person options that most closely fits their enterprise wants. Its Gross sales Cloud software program helps firms’ gross sales groups effectively handle their pipeline to shut offers shortly.

Gross sales reps can observe their interactions with every prospect, create quotes and contracts, and analyze income generated and different metrics. Further software program inside the Buyer 360 platform are Service Cloud, Advertising and marketing Cloud, Commerce Cloud 360 and Tableau Analytics.

Options Comparability

Gross sales Drive Automation (SFA)


NetSuite has a devoted CRM answer that integrates with its ERP platform. It offers customers a 360-degree view of their prospects, and it supplies a number of instruments to assist gross sales reps handle their pipelines, akin to gross sales forecasting, alternative administration and quote administration. As well as, NetSuite CRM has compensation administration performance that calculates bonuses and commissions.


Salesforce Gross sales Cloud supplies customers a complete view of every account, together with a number of contact names per group, electronic mail addresses, telephone numbers, notes and historic actions. Gross sales reps can seek for a particular firm title or contact and replace the information inside every account.

With the chance administration function, reps can observe their pipelines at each stage with the exercise timeline view. The built-in quote function populates a quote with related buyer and product knowledge and generates a PDF for electronic mail sending. Further options of the Gross sales Cloud are lead administration, stories/dashboards, automated approval workflows and gross sales forecasting.

Backside Line

Each options have strong gross sales automation options, however NetSuite has compensation administration options, whereas Salesforce doesn’t. (Customers can combine Gross sales Cloud with compensation administration software program by way of Salesforce’s AppExchange retailer.)

Advertising and marketing Automation


NetSuite’s CRM consists of advertising automation options to assist entrepreneurs goal leads with efficient campaigns. Entrepreneurs can arrange touchdown pages with a drag-and-drop interface, and the Internet to Lead type function captures leads from the corporate’s web site and mechanically provides them into the CRM. With the Marketing campaign Administration function, entrepreneurs can create electronic mail and different multichannel campaigns and measure their effectiveness. Different options embrace search engine marketing (web optimization) and lead analytics.


Salesforce’s Advertising and marketing Cloud answer is a unified platform that consists of a number of modules geared toward numerous advertising channels. With the Journey Builder module, entrepreneurs can create buyer journeys throughout all channels (e.g., electronic mail, social), they usually can use the Interplay Studio answer for measuring and optimizing buyer engagement. Further modules embrace E-mail Studio (electronic mail advertising), Promoting (one-on-one promoting), Cellular Studio (cell advertising), Social Studio (social media advertising), Pardot (B2B advertising automation), Salesforce CDP (unification of buyer knowledge), Datorama (advertising analytics), Google Advertising and marketing Platform, Loyalty Administration and Content material Administration.

Backside Line

Advertising and marketing automation options are included in NetSuite’s CRM answer, whereas Salesforce Advertising and marketing Cloud has a number of modules that firms should buy if the answer matches their wants. Additionally, NetSuite primarily focuses on advertising automation, whereas Salesforce covers a variety of selling wants.

Buyer Service Administration


NetSuite’s Buyer Service Administration features a self-service portal, so prospects can test their order statuses, browse the information base and submit help tickets. The case administration function lets customers route and assign multichannel buyer help requests to the suitable agent. Customers can even get visibility into the period of time an agent spends with a buyer with time-tracking instruments tied to a particular buyer document.


The Service Cloud 360 software program helps buyer help groups have interaction with prospects from any channel (e.g., electronic mail, social, telephone) in a single place. Corporations can leverage AI-powered chatbots that acquire data from a buyer earlier than transferring them to an agent, in addition to different self-service instruments like a information base, group boards or case submission varieties. The sphere service options let prospects e book appointments on-line, and technicians present digital or in-person service. Service Cloud 360 consists of instruments akin to clever job assignments, a devoted cell app and Einstein Imaginative and prescient that makes use of picture recognition for figuring out property or components.

Backside Line

Each options have comparable customer support administration options, however NetSuite doesn’t have discipline service administration options, whereas Salesforce does. Additionally, NetSuite requires integration to a third-party chatbot software, however that function is included in Service Cloud 360.



NetSuite presents a licensed annual subscription mannequin. It doesn’t publicly present pricing particulars, however based mostly on our analysis, the bottom license begins at $999 per thirty days, plus $99 per consumer, per thirty days. NetSuite presents a tailor-made quote that takes into consideration the shopper’s particular necessities, in addition to ERP configuration, any add-on modules and different components.


Salesforce’s pricing is predicated on its particular person merchandise. With Salesforce Gross sales Cloud, there are 4 pricing tiers.

  • Necessities – At $25 per consumer, per thirty days, the Necessities tier targets firms with as much as 10 customers. It consists of primary options akin to lead administration, account/contact administration, alternative administration, a cell app, customizable stories and dashboards, collaboration, cross-selling/upselling performance, the power to automate as much as 5 processes and varieties every, and integration with Google Apps and Outlook.
  • Skilled – At $75 per consumer, per thirty days, the Skilled tier is meant for firms of any measurement. It consists of all of the options of the Necessities tier, plus rules-based lead scoring, as much as three campaigns per alternative, gross sales forecasting, quotes and orders, limitless customized functions, a developer sandbox and the power to sync Salesforce calendar with Microsoft Alternate.
  • Enterprise – At $150 per consumer, per thirty days, the Enterprise tier presents all the options of the opposite two plans, plus as much as 5 campaigns per alternative, superior gross sales forecasting options, limitless customizable profiles, limitless roles and permissions, limitless document sorts per object, a partial sandbox and integration by way of Internet Companies Software Program Interface (API).
  • Limitless – At $300 per consumer, per thirty days, the Limitless tier has all of the options of the opposite three tiers, plus a full sandbox for making an attempt new options.
  • Add-ons: Salesforce additionally has a number of add-on options. Gross sales Cloud Einstein is $50 per consumer, per thirty days. Pardot begins at $1,250 per thirty days for as much as 10,000 contacts. CPQ & Billing prices $75 per consumer, per thirty days.

Every product inside the Salesforce Advertising and marketing Cloud platform has its personal pricing. For instance, the E-mail Studio, Cellular Studio and Journey Builder modules are bought collectively, and there are 4 pricing tiers.

  • Primary – The Primary tier begins at $400 per group, per thirty days and consists of electronic mail advertising, content material creation, integration with Gross sales Cloud, subscriber profiles, drag and drop segmentation, mobile-optimized electronic mail templates, A/B testing, stories and dashboards and personalization options.
  • Professional – The Professional tier begins at $1,250 per group, per thirty days and consists of all the options of the Primary tier, plus the Einstein software for electronic mail suggestions and content material tagging, triggered messaging and automatic workflows.
  • Company – The Company tier begins at $3,750 per group, per thirty days and consists of all the options of the Professional tier, plus superior reporting options, the Einstein Engagement Scoring and Frequency options, a journey builder, the Einstein Internet Suggestions function and cell messaging performance (e.g., location-based push messaging, SMS response messaging).
  • Enterprise – The Enterprise tier consists of all the options of the Company tier, plus a number of enterprise unit help, real-time huge knowledge segmentation and customized consumer roles.

The Salesforce Service Cloud 360 software program has 4 tiers:

  • Necessities – At $25 per consumer, per thirty days, the Necessities tier consists of primary options akin to case administration, service console functions for agent productiveness, omnichannel routing, a cell app, information base administration and pc telephony integration (CTI).
  • Skilled – At $75 per consumer, per thirty days, the Skilled tier is meant for firms of any measurement. It consists of all of the options of the Necessities tier, plus a case milestone tracker, service orders administration and asset administration.
  • Enterprise – At $150 per consumer, per thirty days, the Enterprise tier presents all the options of the opposite two plans, plus integration by way of Internet Companies API, superior reporting options and offline entry.
  • Limitless – At $300 per consumer, per thirty days, the Limitless tier has all of the options of the opposite three tiers, plus a full stay chat performance.

Backside Line

NetSuite doesn’t show its pricing up entrance. As a substitute, it depends on a tailor-made quote course of, which may frustrate potential customers. And it doesn’t supply a free trial, however potential customers can join a product tour. Salesforce does supply clear pricing, and customers can join a free trial of Gross sales Cloud to check the software program.

Buyer Help


NetSuite presents two help plans: Primary and Premium. The Primary plan is included with every subscription, and its options are:

  • 24/7 telephone help for Severity 1 (essential) instances
  • The power to browse articles, watch tutorials and submit tickets by the SuiteAnswers information base
  • Help Neighborhood consumer discussion board

The elective Premium help plan consists of all the options of the Primary plan, plus:

  • 24/7 telephone help for Severity 1 and Severity 2 instances
  • Enterprise hours telephone help for Severity 3 and Severity 4 instances
  • 4 licensed help contacts


Salesforce presents three help plans.

  • Customary – The Customary plan is included in every Salesforce subscription. It comes with guided journeys (which assist customers be taught greatest practices and different fundamentals of Salesforce), Studying on Trailhead (on-line coaching paths for customers, builders and directors), a Trailblazer Neighborhood discussion board and a two-day response time from tech help.
  • Premier – The Premier plan prices a further 30% of the web worth. It has all of the options of the Customary plan, plus telephone help, one-hour response instances for essential points, outcome-based Professional Teaching classes (one-on-one work classes with Salesforce consultants on onboarding, implementation and optimization), developer help, personalised success paths, discounted pricing for the Trailhead Academy public lessons, enterprise worth opinions and technical well being opinions.
  • Signature – The Signature plan consists of all of the options of the opposite two plans, plus deployment planning companies, proactive companies (24/7 proactive monitoring, early alerts), technical account administration and key occasion administration. Pricing is predicated on a shopper’s complicated wants, so that you’ll have to contact Salesforce for a customized quote.

Backside Line

Each distributors supply primary help options inside the subscription worth. Nevertheless, NetSuite presents telephone help in its Primary plan for essential points, whereas Salesforce’s telephone help is barely out there within the Premier and Signature plans.

ERP Vendor Comparability Information

Obtain our FREE 2022 Vendor Comparability Information with opinions on greater than 15 standard ERP options.

Obtain Comparability Information



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