Saturday, May 21, 2022
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Fundraising Kick: Do not Develop Weary

This challenge of the weekly Fundraising Kick appears to have come on the good time for subscribers. So I’m sharing it right here as effectively.

Fundraising Kick teaching emails are written for busy nonprofit CEOs and my non-public teaching shoppers. The objective is to remind individuals who have full schedules to maintain engaged on main items each week. Because it’s written for CEOs, I check with calling “5 – 10” donors. Clearly, in case your job is devoted to fundraising, you’ll be calling extra individuals than that every week!

Good morning, Kickers!

As you attain out to your 5 – 10 main reward prospects this week, it’s possible that they’re the identical 5 – 10 you tried to contact final week. Or the week earlier than that.

Don’t develop weary in calling.

We actually want to protect our minds throughout this “in between” time. You would possibly end up considering “They don’t wish to hear from me” or “I’m in all probability bugging them.”

You don’t know that.

The one approach you understand should you’re bugging a donor is once they inform you.

Most of our donors are extraordinarily busy individuals. Beneficiant, however extraordinarily busy. So your constant, dependable makes an attempt to contact them are literally a service. You are attempting to assist them do one other priceless factor with their money and time.

So hold at it. Don’t succumb to the sensation of “I’ll wait till September.” One factor we discovered from final 12 months is that donors give when requested. Donors gave generously even in what we’d come to see because the sluggish occasions of the calendar.

So be inspired. Your calls this week matter.

You’ve been Kicked!


When you’d like to join these weekly Fundraising Kick teaching emails, go to



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