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HomeFundraisingGoing past a no in your nonprofit fundraising ask

Going past a no in your nonprofit fundraising ask


I not too long ago heard creator Andrea Waltz remind fundraisers to “go for no!” (That’s the title of her e book too.) It’s a reminder that too usually we quit earlier than the donor has actually decided.

Reframing Failure

She additionally shared the necessity for us to reframe the phrase “no.” When asking for cash, too usually, we hear a “no” as the top. I requested. They answered. The top.

However fundraising is about relationships. Relationships are constructed on conversations. If you ask a donor for a present, say $25,000, and so they say “no,” they could not ending the dialog. They might be open to giving. Simply not open to giving $25,000.

That is form of an “invitational no.” A no that’s an invite to politely discover additional. As a fundraiser, a part of your job is to search out out what the donor will say “sure” to.

3 Causes for a “No” in Fundraising

Fundraising knowledgeable Alina Gerlovin Spaulding says there are solely actually 3 no’s:

  • No in regards to the challenge
  • No in regards to the present whole
  • No in regards to the timing

As you’re in an asking dialog, you get to discover every of those with a donor. You may say, “I’m sorry to listen to that. Is it the challenge that doesn’t match? Or is it the quantity?”

Your objective is to pleasantly discover out if there’s a present stage, timing, and challenge they are going to help. If they’ve a problem with the challenge, then you definitely regulate. If it’s a problem with the quantity, than you may counsel paying over time. Or ask in the event that they have already got a donor suggested fund. If timing or a DAF isn’t an choice, you may counsel totally different present ranges.

Serving Your Donors, Your Program Workers, and Your Trigger

This isn’t license to badger individuals. Or to develop into argumentative. If you happen to’re following the “Ask With out Concern!” steps we train right here, you’ll have already got a relationship together with your donor. You’ll be making the ask based mostly on the donor’s shared values. One thing they genuinely care about.

So that you’ll have the nice persistence to discover potentialities with them. Simply strolling away is an choice. However your nonprofit’s work os value getting a bit of uncomfortable for. As a fundraiser or nonprofit chief, a part of your position is to lift funding. This helps your program employees do the superb work that they do. And helps you be the change you wish to see on the earth.

So, slightly than simply tucking your tail and working while you hear a no, pause. With honest curiosity, discover what may work for the donor and to your nonprofit. If it’s nonetheless a no, that’s okay. Most no’s are “no for now.” You’re in a relationship and might need one thing to counsel sooner or later.

However usually you’ll discover that you just didn’t share sufficient in regards to the impression of the present. Or that funds could possibly be made quarterly, or over a pair years. So share that with them. In so doing, you’re serving the donor, your program employees, and your mission.

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