All the pieces feeds into the shopper expertise, and that skill to fulfill and exceed buyer expectations is what distinguishes us as neighborhood bankers.
“All in.” That phrase echoed all through ICBA LIVE this 12 months, and it’s an expression that I’ve totally embraced. As a result of it’s greater than a saying; it’s a rallying cry for neighborhood bankers. Being all in means we put the wants of our prospects and our communities first, in three distinct methods:
The place I’ll Be
We’ve our ICBA Capital Summit in Washington, D.C., the primary week of Might, after which I’ll be attending the Mississippi Bankers Affiliation Conference and the Louisiana Bankers Affiliation Conference later within the month.
- We design “wow” moments. All the pieces feeds into the shopper expertise, and that skill to fulfill and exceed buyer expectations is what distinguishes us as neighborhood bankers. We consistently ask ourselves how we are able to get to sure for our prospects, not taking no for a solution. That resilience creates moments of buyer shock and delight—once we assist them notice their desires by going that additional mile.
- We assist our prospects’ monetary life tales. A neighborhood banker is on a journey with their buyer, by the ups and downs of life. For instance, an agricultural farmer could have one season of fine and productive crops and a drought within the subsequent one, leaving them in want of a special kind of financial institution assist. Being a neighborhood banker signifies that we’re not taking a look at this expertise as a single season. We see it as a full cycle. The connection we’ve created provides us the chance to assist that buyer by the great and the unhealthy, the difficult and the straightforward, and to fulfill their wants based mostly on the place they’re on their path.
- We create a tradition of connection. In a neighborhood financial institution setting, you see first-hand that banking is just not about transactions however concerning the folks behind them. Once you get a direct name from somebody in your neighborhood who has a query or wants your assist, you’ve a need to hold the request during to its pure conclusion. As a result of it’s not only a name; it’s a relationship. That zeal stems from the tradition, coaching and views inside the financial institution. It’s who we’re as neighborhood bankers.
This “all in” philosophy demonstrates exactly what it means to be a neighborhood banker. Actually, as we dive into this month’s subject and skim the tales of the standout banks which can be this 12 months’s prime performers, one widespread thread arises: They’re all in—for his or her groups, their prospects and their communities.
And at ICBA, we’re all in for you. We are going to proceed to advance our mission in advocacy, schooling and innovation to make sure communities nationwide have entry to neighborhood bankers: the bankers who can be all in for them.
Rebeca Romero Rainey
President and CEO, ICBA
Join with Rebeca @romerorainey