For months the style trade has been experimenting to adapt to the brand new realities of the market: NFTs, metaverses and digital currencies. Gucci , the style firm based in 1921 by Guccio Gucci in Italian Tuscany, has determined to take an necessary step that might encourage different manufacturers within the sector to do the identical: it can now settle for funds in cryptocurrencies .
In response to a press release, some model shops in the USA will start accepting cryptocurrencies later this month in a pilot program ; The cities that may take part on this pilot check are Los Angeles, New York, Miami, Atlanta and Las Vegas. On the finish of the summer season, all of the model’s boutiques in the USA will settle for fee in cryptocurrency. To make the fee, prospects will obtain a QR code by e mail that may permit them to entry their digital wallets.
“Gucci has established itself as an early adopter of Web3 applied sciences, together with blockchain, and crypto funds marks one other step towards Gucci combining its current bodily presence with its rising Web3 efforts,” the corporate defined in its assertion. Press launch. Clients will have the ability to make funds utilizing ten totally different cryptocurrencies together with Bitcoin, Ethereum, Litecoin and Shiba Inu.
Marco Bizzarri , CEO and President of Gucci commented: “Gucci is at all times trying to embrace new applied sciences once they present an enhanced expertise for our prospects. Now that we are able to combine cryptocurrencies into our fee system, it’s a pure evolution for these prospects who want to have this feature.”
Gucci has experimented with varied new digital advertising methods equivalent to NFTs and the Gucci Grail , however had not taken the step to simply accept fee in cryptocurrency. His choice will definitely shock your complete trade and he joins Off-White, the LVMH model based by Virgil Abloh, which has been accepting cryptocurrency fee for a few weeks.