Pricing is a vital issue for firms investing in advertising and marketing automation software program. Firms need to attain potential leads in essentially the most cost-effective manner.
Though some distributors supply pricing particulars publicly, others must be contacted instantly for a quote.
We’ve developed this advertising and marketing automation software program pricing information with data on pricing varieties, extra prices to think about and particular pricing plans from well-known distributors.
What Is Advertising Automation Software program?
Advertising automation software program helps firms handle advertising and marketing campaigns and convert leads into gross sales. Companies can use automation and monitoring instruments to succeed in excessive volumes of prospects, analyze their habits and nurture relationships by means of the gross sales funnel. The software program helps electronic mail, social media, internet and multichannel advertising and marketing methods.
Advertising automation options have a number of normal options, together with:
E-mail advertising and marketing – E-mail advertising and marketing delivers blast emails, corresponding to promotions and newsletters, to a number of contacts concurrently. The contact listing often comprises subscribers or individuals who’ve opted in to receiving emails.
Triggered electronic mail advertising and marketing – Firms can outline particular prospect habits to set off electronic mail advertising and marketing. For instance, if a buyer purchases an organization’s product, a triggered electronic mail could be despatched to advertise extra services or products as a method to upsell.
Types and touchdown pages – Customized types and touchdown pages enable entrepreneurs to seize lead data (identify, electronic mail deal with, qualifying questions, and many others.) when folks join presents or obtain an asset from an internet site.
Lead administration – A lead administration system, also called buyer acquisitions administration, generates new clients to extend income and enterprise improvement.
Lead nurturing – Firms can create and automate lead nurturing workflows that ship related messages to prospects primarily based on their behaviors or predefined marketing campaign parameters.
Lead scoring – Lead scoring prioritizes potential clients primarily based on how a lot curiosity they present within the firm or merchandise, which reduces the danger of chasing down dead-end leads.
Marketing campaign reporting and analytics – Reporting and analytical options assist firms measure the success of promoting campaigns. Instruments embrace dashboards and built-in or customizable reporting templates.
Buyer relationship administration (CRM) system integration – Integration with a CRM answer lets advertising and marketing and gross sales work collectively. Each departments can entry related prospect and buyer information to generate efficient leads and convert them into clients.
B2B vs. B2C Advertising Automation Wants
Firms will probably have completely different advertising and marketing automation wants relying on whether or not their clients are particular person shoppers or different companies.
Enterprise-to-business (B2B) – Firms market to different firms. On this case, buy sizes are usually giant and patrons are extra educated. B2B advertising and marketing often requires a protracted gross sales cycle, as relationships must be nurtured and developed.
As a result of changing leads into clients could be tough, B2B firms ought to search for advertising and marketing automation software program with lead administration, nurturing and scoring options. As well as, patrons will need CRM integration, in order that data could be transferred seamlessly from advertising and marketing to gross sales.
Enterprise-to-consumer (B2C) – Firms promote merchandise to shoppers. Though B2C firms have shorter gross sales cycles than B2B firms, they should attain excessive volumes of prospects, who often make smaller purchases.
B2C firms will need advertising and marketing automation software program that may handle a big database of buyer information, in addition to analytics and segmentation instruments to outline the audience and automate advertising and marketing for leads.
Advertising Automation Software program Pricing Plans
Advertising automation distributors usually use a software-as-a-service (SaaS) pricing plan. Firms pay a month-to-month subscription price to entry software program by means of the cloud. Listed here are two widespread methods distributors value advertising and marketing automation software program:
Monthly subscription plan – Many distributors supply per thirty days subscription plans with tiers primarily based on the extent of options and most variety of contacts. The best tier plans usually embrace integrations with gross sales platforms and the flexibility to section goal audiences and nurture leads.
This pricing plan is finest for firms that want superior performance to research their goal market, convert leads or cross-sell merchandise.
Per contact, per thirty days subscription plan – In a per contact, per thirty days subscription plan, distributors present full performance and solely cost for the variety of contacts in an organization’s advertising and marketing database. Some distributors present an internet calculator the place firms can enter their variety of contacts and obtain an instantaneous quote. The minimal variety of contacts is often 1,000.
This pricing mannequin works finest for B2C firms that want to succeed in excessive volumes of prospects with electronic mail advertising and marketing campaigns.
Further Prices to Take into account
Investing in advertising and marketing automation software program consists of different prices past subscription pricing. Listed here are a number of extra bills to think about:
Implementation and onboarding – A couple of distributors require firms to buy an implementation and onboarding bundle at sign-up. This will embrace information migration, coaching periods, dashboard and reporting setup, and post-implementation check-ins.
Add-on options – Though some options supply superior options of their per thirty days subscription plans, others present particular options or integrations for an additional price. For instance, firms can usually buy a devoted IP deal with as a separate add-on.
Help – Most distributors embrace fundamental help with their subscription plans. Nevertheless, precedence help, 24/7 responses and a devoted customer support supervisor usually require paying for an upgraded help plan.
Consulting – Some distributors present consulting companies for advertising and marketing and gross sales. This will come within the type of one-on-one periods, coaching webinars or suggestions on particular promoting campaigns.
Advertising Automation Software program Vendor Pricing
We’ve researched pricing for a number of well-liked advertising and marketing automation options. Word that some distributors don’t listing pricing data on their web sites, so that you’ll must contact them instantly for a quote.
366 Levels integrates with Salesforce and has three subscriptions plans that embrace electronic mail, touchdown web page and social media performance, and video embedding and analytics.
The Ignite plan prices $125 per thirty days for 50,000 contacts and has a 14-day free trial. The Develop plan is $366 per thirty days and presents free coaching and 100,000 contacts. The Broaden plan prices $745 per thirty days and provides 250,000 contacts.
Act-On is a cloud-based platform providing two pricing plans (billed yearly) for at the very least 2,500 contacts.
The Skilled plan begins at $900 per thirty days and consists of fundamental performance, three advertising and marketing customers, 50 gross sales customers and 30,000 computerized cellphone calls day by day. The Enterprise plan gives superior reporting performance, account-based advertising and marketing, integration with CRM methods, six advertising and marketing customers and 100 gross sales customers. Pricing for that plan will not be publicly accessible, so please contact the seller instantly for a quote.
ActiveCampaign is a complete advertising and marketing answer that has 4 pricing plans.
The Lite plan is $15 per thirty days ($9 if billed yearly) for as much as 500 contacts, three customers, limitless sending, electronic mail advertising and marketing, newsletters, advertising and marketing automation, and chat and electronic mail help.
The Plus plan prices $70 per thirty days ($49 if billed yearly) and presents as much as 1,000 contacts, 25 customers, CRM integration, contact and lead scoring, customized area and branding, SMS advertising and marketing and one-on-one coaching.
The Skilled plan is $187 per thirty days ($149 if billed yearly) for as much as 2,500 contacts, 50 customers, website messaging, attribution, predictive sending and win chance options.
The Enterprise plan is $323 per thirty days ($258 if billed yearly) and consists of limitless customers, customized reporting, a customized mailserver area, free design companies, free social information, a devoted account rep, in-depth onboarding and cellphone help.
ActiveDemand gives 4 options for each digital advertising and marketing companies and company entrepreneurs.
The Small Enterprise Advertising Automation Answer begins at $90 per thirty days ($69 if paid yearly) for 100 contacts, one person account, limitless emails, touchdown pages, kind submissions and picture internet hosting. Upgrading to five,000 contacts prices $194 per thirty days ($149 if billed yearly).
The Company Advertising Answer begins at $259 per thirty days ($199 if billed yearly) for 100 contacts, a number of customers, occasion and multistep campaigns, lead scoring, webinar and guarded asset integrations, and customized studies. Upgrading to five,000 contacts prices $714 per thirty days ($549 if paid yearly).
The E-mail Advertising Answer is designed for firms that solely need electronic mail advertising and marketing options. Pricing choices embrace: 100 contacts for $20 per thirty days ($15 if paid yearly), 1,000 contacts for $33 per thirty days ($25 if paid yearly), and 5,000 contacts for $85 per thirty days ($65 if paid yearly). Firms with over 5,000 contacts ought to contact the seller instantly.
The Name Monitoring Answer is priced at $2.75 per thirty days and $0.04 per minute for native numbers, and $3.50 per thirty days and $0.05 per minute for toll-free numbers. The answer consists of lead scoring, social media campaigns, SMS campaigns, robo name campaigns, lead distribution workflows, and integration with Google Analytics and Google AdWords.
Autopilot has a free plan that features as much as 2,000 contacts, a single playbook, electronic mail advertising and marketing and different fundamental advertising and marketing automation options, a information base, API and integration with Google Suite. Then, there are three pricing tiers: Marketing campaign, Professional and Enterprise.
The Marketing campaign plan prices $29 per thirty days and consists of the entire options of the essential plan, plus as much as three playbooks, geo focusing on, viewers retargeting, as much as two seats and electronic mail help. The Professional plan prices $99 per thirty days and provides on superior marketing campaign administration options, as much as 5,000 contacts and the flexibility to customise a default footer. The Marketing strategy prices $299 per thirty days and accommodates as much as 20,000 contacts. It consists of the entire options of the opposite three plans, plus outbound exercise streams, roles and permissions, a sandbox account and precedence help. Lastly, there’s the Enterprise plan that help companies with customized wants and consists of superior reporting and different customized options. Pricing for the Enterprise plan is accessible by quote.
AWeber has a free plan for firms which are simply beginning out. It consists of fundamental options, corresponding to as much as 500 electronic mail subscribers, touchdown pages, a drag and drop builder, push notifications, electronic mail templates and eCommerce performance. Then, there’s the Professional plan that features the entire options of the free plan, plus superior options, corresponding to limitless electronic mail lists, behavioral automation, the flexibility to take away AWeber branding, break up testing and analytics. Pricing begins at $16.15 per thirty days (billed yearly) for as much as 500 subscribers.
Fixed Contact has two month-to-month pricing plans with a 60-day free trial and a 15% low cost if firms pay yearly. The E-mail plan consists of fundamental options and begins at $20 per thirty days for as much as 500 contacts.
The E-mail Plus plan provides a number of customers, topic line A/B testing, surveys and polls, occasion advertising and marketing, coupons and dynamic content material. It begins at $45 per thirty days for as much as 500 contacts.
ConvertKit presents a free account for firms that handle as much as 1,000 contacts and consists of options corresponding to limitless touchdown pages and types, ship electronic mail broadcasts, promote digital merchandise and subscriptions and electronic mail help.
There are two paid plans. First, there’s the Creator plan that begins at $29 per thirty days for as much as 1,000 contacts. It consists of the entire options of the free account, plus free information migration, automated funnels and sequences, over 70 direct integrations and API and precedence help.
Then, there’s the Creator Professional plan that begins at $59 per thirty days for as much as 1,000 contacts. It consists of the entire options of the Creator plan, plus Fb customized audiences, a e-newsletter referral system, subscriber scoring, superior reporting and premium help.
Drip is a B2C advertising and marketing automation answer that features limitless electronic mail sends and 24/7 chat and electronic mail help. It begins at $19 per thirty days for as much as 500 contacts, and if an organization needs to mix electronic mail and SMS options, the prices begin at $21 per thirty days for as much as 500 contacts and 100 SMS sends.
GetResponse presents 5 month-to-month plans with variable pricing primarily based on the variety of contacts. Clients can entry a 30-day free trial, and save 18% by paying yearly or 30% by paying for 2 years upfront.
First, there’s the free plan that helps as much as 500 contacts. It consists of restricted options, corresponding to fundamental electronic mail advertising and marketing performance, web site builder, a single touchdown web page, signup types, customized area and as much as 5 GB of bandwidth.
The Fundamental plan presents extra electronic mail advertising and marketing options (e.g., A/B testing, scheduling, Google Analytics monitoring) and ranges from $15 per thirty days (1,000 contacts) to $450 per thirty days (100,000 contacts).
The Plus plan provides superior automation and segmentation options, contact scoring, webinars (as much as 100 attendees) and staff administration (as much as three customers). Costs fall between $49 per thirty days (1,000 contacts) and $499 per thirty days (100,000 contacts).
The Skilled plan embrace internet push notifications, paid webinars, limitless webinar and gross sales funnels, webinars for as much as 300 attendees and staff administration (as much as 5 customers) from $99 per thirty days (1,000 contacts) to $580 per thirty days (100,000 contacts).
The Max plan presents a limiteless variety of contacts, marketing campaign consulting, single sign-on, an account supervisor and a devoted IP deal with. Pricing relies on a customized quote.
Hubspot is a complete CRM and advertising and marketing automation platform with 4 month-to-month pricing choices which are billed yearly. A free model is accessible with fundamental performance.
The Starter plan prices $45 per thirty days and has electronic mail advertising and marketing and lead monitoring options for 1,000 contacts. An additional 1,000 contacts could be added for $45 per thirty days.
The Skilled plan is $800 per thirty days and presents advertising and marketing automation, touchdown pages, reporting and content material creation instruments for two,000 contacts. Firms should pay a one-time onboarding price of $3,000 and might add an extra 5,000 contacts for $224.72 per thirty days.
The Enterprise plan is priced at $3,200 per thirty days for 10,000 contacts, superior options and limitless website visits. There’s a compulsory one-time onboarding price of $6,000 and a $100 per thirty days cost for every further 10,000 contacts added.
Out there add-ons embrace customized SSL ($100 per thirty days), reporting ($200 per thirty days), advertisements ($100 per thirty days), devoted IP addresses ($300 per thirty days), transactional emails ($600 per thirty days) and utility programming interface (API) integration ($500 per thirty days).
Keap has three pricing plans with CRM performance, electronic mail advertising and marketing, enterprise cellphone line and textual content messaging, appointments, and quotes, invoices and funds.
- Lite begins at $79 per thirty days for 500 contacts and accommodates a single person.
- The Professional plan begins at $169 per thirty days and has all of the options of the Lite plan, plus advertising and marketing automation, recurring funds, touchdown web page builder and good types and studies.
- The Max plan begins at $199 per thirty days and presents extra options, corresponding to lead scoring and superior reporting.
Every pricing plan consists of professional teaching for a one-time cost of $499. It entails one-on-one teaching, day by day coaching webinars and customized help.
Leadfwd has two pricing plans that’s primarily based on utilization somewhat than database dimension:
The Necessities plan ranges from $49 per thirty days for as much as 1,000 contacts to $599 per thirty days for as much as 100,000 contacts. It accommodates limitless staff members and despatched emails and features a single touchdown web page/kind, A/B testing, versatile electronic mail scheduling, the flexibility to trace click on and open charges, electronic mail personalization, bounce and opt-out dealing with, limitless inbox previews and a deliverability suite.
The Professional plan ranges from $99 per thirty days for as much as 1,000 contacts to $879 per thirty days for as much as 100,000 contacts. It consists of the entire options of the Necessities plan, plus limitless touchdown pages and types, automated electronic mail journeys, the flexibility to trace website visits, good segments, snooze electronic mail possibility, and sub-account help.
MailChimp gives 4 pricing plans.
The Free plan consists of one viewers, 2,000 contacts, 10,000 month-to-month emails, seven advertising and marketing channels, one-click automations, fundamental templates and a advertising and marketing CRM.
The Necessities plan presents three audiences, 500,000 month-to-month emails, electronic mail templates, A/B testing, customized branding and 24/7 help. Costs begin at $11 per thirty days (500 contacts).
The Normal plan gives 5 audiences, 100,000 contacts, 1.2 million month-to-month emails, automation, retargeting advertisements, customized templates and superior viewers analytics. Costs begin at $17 per thirty days (500 contacts).
The Premium plan plan consists of limitless audiences, over 200,000 contacts, over three million month-to-month emails, superior segmentation, multivariate testing and cellphone help. The value begins at $299 per thirty days (10,000 contacts).
Maropost has three pricing tiers that embrace limitless contacts, limitless customers and limitless lists. Maropost additionally presents specialised packages for purchasers with complicated wants.
The Necessities tier begins at $500 per thirty days and consists of 5 journeys, 50 customized fields, 10 concurrent API calls and plenty of fundamental options, corresponding to advertising and marketing and transactional emails, SMS campaigns, electronic mail templates, dynamic content material, surveys, customized studies, A/B testing, touchdown pages and a cellular app. Its variable Value Per Messaging (CPM) begins at $1.25 per 1,000 messages.
The Skilled tier consists of the entire options of the Necessities tier, plus 20 journeys, 100 customized fields, as much as 5 GB of relational desk information storage, cross-channel journeys, information journeys, internet monitoring, cart abandonment, relational information, content material feeds, SQL queries, ship time optimization, conversion time optimization, product and income monitoring, coupon administration and stay content material. Pricing for this tier is accessible by quote solely, however the variable CPM begins at $1 per 1,000 messages.
The Enterprise tier consists of the entire options of the Skilled tier, plus limitless journeys, 150 customized fields, as much as 10 GB of relational desk information storage, journey maps, an acquisition builder, content material suggestions, product suggestions, pivot desk reporting, bulk messaging through FTP and model administration. Pricing for this tier is accessible by quote solely, however the variable CPM begins at $0.80 per 1,000 messages.
Moosend presents a free plan for firms with lower than 1,000 subscribers that features limitless electronic mail campaigns and different options. It has two pricing plans that’s primarily based on the variety of subscribers: Professional and Enterprise. The Professional plan consists of extra options like touchdown pages, transactional emails and stay chat help. It begins at $8 per thirty days for as much as 2,000 subscribers. The Enterprise plan provides extra options, corresponding to customized reporting, single sign-on, an account supervisor, onboarding and a service-level settlement. Pricing for this plan is simply accessible as a customized quote.
Salesforce Pardot has three month-to-month pricing plans (billed yearly) that embrace as much as 10,000 contacts.
The Development plan is $1,250 per thirty days and gives 50 types and touchdown pages, electronic mail advertising and marketing, lead scoring, advertising and marketing coaching and CRM integration. The Plus plan prices $2,500 per thirty days and provides superior electronic mail testing and analytics, dynamic content material, Google Adwords integration and as much as 25,000 calls per day. The Superior plan is $4,000 per thirty days for customized person roles, a devoted IP deal with and 100,000 calls per day.
There’s additionally a Premium plan that helps as much as 75,000 contacts for $15,000 per thirty days. It provides on the B2B Advertising Analytics Plus performance (non-compulsory on the Plus and Superior plans).
There are additionally three add-on options: Salesforce Interact for Pardot ($50 per person, per thirty days, billed yearly), the B2B Advertising Analytics Plus ($3,000 per thirty days, billed yearly) and Engagement Historical past Dashboards ($300 per person, per yr).
SharpSpring presents a number of pricing plans with full options, limitless customers and free help. For instance, firms pay $550 per thirty days for 1,500 contacts, $850 per thirty days for 10,000 contacts or $1,250 per thirty days for 20,000 contacts. There’s additionally an onboarding price for $2,399.
There’s additionally a plan designed for advertising and marketing companies and an Enterprise plan for firms with tens of millions of contacts. The seller doesn’t publicly present pricing for these final two plans, so contact them instantly for a quote.
The software program automation distributors listed right here cost firms primarily based on a per thirty days or per contact, per thirty days subscription plan.
Firms ought to examine the options they want and the variety of contacts of their database in opposition to software program choices.
In the event you’d like extra data on these options, take a look at our evaluations of over 25 advertising and marketing automation software program distributors.