This text is contributed by Murad Bushnaq, Founder and CEO of Morweb.
Your nonprofit’s web site and social media profiles are two essential tenets of your on-line presence.
As an example, social media lets you join along with your supporters via common posting and sharing. You may share photographs out of your final volunteer appreciation occasion or put up a video of your govt director explaining your mission. The interactive nature of social media lets you see your supporters’ reactions to your posts and immediately talk with them one-on-one via commenting and direct messaging.
However, your web site is a wonderful place for that includes extra in-depth details about your mission and organizational historical past. You can even publish weblog posts and picture galleries to share tales about your fundraising occasions or recollections along with your volunteers. And you may host essential on-line donation instruments in your website to maximise your funds, like a donation kind and matching items database.
Each social media and your web site are glorious standalone instruments in your nonprofit to garner help and unfold its message far and extensive. However while you combine each of them, you possibly can create regular two-way site visitors between these two platforms, profiting from their distinctive traits to extend your mission’s attain and garner extra help in your work.
For those who’re uncertain about the place to begin, you’re not alone. Most nonprofit professionals aren’t professional net builders or social media managers. However with a couple of ideas, you possibly can start integrating your web site and social media to strengthen your on-line presence. On this put up, we’ll cowl 4 of these ideas:
- Share your web site content material.
- Encourage sharing with social media buttons.
- Add social media reside feeds to your homepage.
- Use social media as a fundraising device.
By pairing your newfound information with a content material administration system (CMS) constructed for nonprofits, you’ll be nicely in your strategy to efficiently integrating your nonprofit web site with social media. Let’s dive proper in!
1. Share your web site content material
Your web site is a treasure trove of data and sources that may be simply reworked into partaking social media posts. It is a nice technique for bettering content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.
For instance, say you wish to introduce a brand new member of your nonprofit workers on social media. You would put up an image of your workers member with a couple of enjoyable details about their life and profession. Then, you would hyperlink to your “Meet the Staff” web page in order that followers who wish to know extra can click on via to your web site.
After all, when deciding which web site content material to put up to your social media profiles, you’ll wish to select high-quality, informative content material that may make individuals wish to click on a hyperlink to be taught extra. Listed below are a couple of sorts of content material you possibly can put up to pique individuals’s curiosity:
- Movies. In accordance with Getting Consideration’s roundup of nice nonprofit movies, the movies in your nonprofit’s web site are nice for posting on social media. It is because they spotlight your group’s authenticity and personability whereas demonstrating your influence. Plus, movies could be entertaining, are straightforward in your viewers to course of, encourage them to behave, and are typically extra shareable than different sorts of content material.
- Podcasts. Just like video, audio content material can be glorious for sharing on social media. In case your nonprofit information an everyday podcast, share the episodes on social media and encourage individuals to subscribe. A podcast could be a nice outlet for serving to your neighborhood of supporters get to know your workers and volunteers via interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
- Weblog posts. Maintaining along with your web site’s weblog means that you’re constantly creating new content material in your web site. This could translate into constant new content material in your social media profiles! Share weblog posts that lean into storytelling — for instance, you may share a weblog put up that spotlights a volunteer who has been donating their time to your group for greater than 10 years. Alternatively, you too can share informative weblog posts, resembling posts that assist your supporters perceive how a hybrid silent public sale works and the way they will join the one you’ve deliberate.
Sharing your web site content material in your social media profiles is a wonderful first step to completely integrating the 2 platforms and rising your group’s attain. We advocate making a content material calendar that features what will likely be printed in your web site and when will probably be shared on social media. This can assist you keep on observe with posting in each locations frequently so your followers and web site guests have new content material to learn and consider.
2. Encourage sharing with social media buttons
Social media buttons get your web site guests sharing your content material on their very own social media profiles, which might help your group attain individuals that you just couldn’t in any other case — your supporters’ associates, household, {and professional} colleagues. Plus, social sharing can have a ripple impact, that means that when Particular person A shares your net content material, Particular person B and C may additionally share it, serving to you join with Particular person D and, finally, Particular person Z!
Placing social media buttons in your weblog posts, net pages, and donation kind can empower your supporters to share these sources once they’re prime of thoughts. With one straightforward click on, they’re on their strategy to making a put up about your nonprofit for his or her followers to see.
Which social media platforms must you present buttons for? The reply is twofold. First, shoot for fashionable social media platforms. In accordance with Pew Analysis Heart, as of 2021, among the hottest platforms for American adults embrace Fb and Instagram, with Twitter additionally within the working. The second factor to think about is what platforms your group is energetic on. For instance, pushing in your supporters to share your content material on Instagram could be useful, however doesn’t make a lot sense in case your group doesn’t have an Instagram account.
No matter buttons you resolve to incorporate in your net pages, make certain they’re prominently displayed. You’ll be able to even design them to match the branding of your web site in order that they mix properly along with your website.
3. Add social media reside feeds to your homepage
In case your nonprofit CMS presents a social media module, you possibly can simply add social media reside feeds to your web site’s homepage. Dwell feeds robotically replace while you put up on social media to show your new content material. Just like selecting which social platforms so as to add social sharing buttons for, be sure to’re selecting your most energetic accounts to showcase in a reside feed.
A social media reside feed is a superb device for displaying that your group is energetic on each your web site and your social media profiles. By demonstrating that your group is frequently updating its content material and interacting with supporters on varied platforms, your group will seem extra organized, accessible, and reliable. For instance, if a supporter is involved in volunteering along with your group on Giving Tuesday and sees a recently-updated social media reside feed that alerts an energetic on-line presence, they’ll know that your “Volunteer Info” web page is probably going correct and up-to-date, too.
To encourage the circulate of site visitors between your web site and social media profiles, put a “Comply with Us” button close to your reside feeds. This can assist your web site guests to take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.
4. Use social media as a fundraising device
Each your web site and social media profiles might help you pull in on-line donations in your trigger. And while you mix your efforts utilizing each of those instruments, you possibly can enhance the help your group is receiving. To take action, you’ll must encourage each your social media followers and web site guests to make use of the web giving instruments hosted in your web site.
Listed below are a couple of concepts for getting began:
- Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a wonderful platform for on-line crowdfunding. As a result of Fb handles fee processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make certain to incorporate a hyperlink to your donation web page in your fundraising web page to encourage further contributions after the marketing campaign ends.
- Add social media buttons to your donation web page. In accordance with Morweb’s information to donation web page design, it’s best to pay particular consideration to the buttons in your donation web page. This not solely contains your “Submit Donation” button, however any social media buttons as nicely. After a donor has submitted their donation, they could really feel impressed to encourage others to do the identical. Give them that energy by together with social sharing buttons.
- Share details about methods to enhance influence in your social media profiles. Donors love to search out straightforward methods to make extra of a distinction within the causes they care about. Typically, the one factor holding them again from doing so is a lack of awareness. You’ll be able to bridge this info hole by posting about ways in which donors can simply give extra. For instance, for those who associate with an identical items software program vendor to embed an identical items database in your donation web page, you may write a weblog put up about matching items and share it along with your donors to allow them to make the most of their employers’ company philanthropy efforts. Equally, you would share details about your month-to-month giving or deliberate giving applications.
Social media offers you the chance to advertise your group’s fundraising campaigns and instruments to your neighborhood of present supporters, however don’t overlook that it additionally lets you join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.
The Gist
Integrating your nonprofit web site with social media is a wonderful manner to enhance your group’s advertising efforts. Although it could take a while and strategizing to get proper, making a circulate of site visitors between these totally different platforms might help you develop your neighborhood of help and, in the end, assist you do extra good.
