ORMOND BEACH, FLORIDA – Might 3, 2022 – Snappy Kraken, the award-winning MarTech agency serving monetary advisors, at present introduced it has acquired business web site builder and present integration accomplice Advisor Web sites – making a holistic resolution for web sites, branding and digital advertising and marketing.
“Advisors know that having an internet site is critical, however only a few truly profit from what a terrific web site can do. It is because most advisor web sites are bland, undifferentiated, and disconnected from a holistic advertising and marketing technique,” Snappy Kraken’s Chief Government Officer Robert Sofia stated. “With this acquisition of Advisor Web sites, we intend to introduce the business to what a very distinctive, personalised, and strategic web site can accomplish. It is time for advisors to cease viewing their web site as a mere desk stakes requirement and to begin viewing it because the enterprise development engine it has the potential to develop into.”
Monetary advisor web sites traditionally lack the standard of design, copywriting, and branding that ought to be invested into this important actual property for shopper conversion. By combining Snappy Kraken’s artistic skills with their strategic Chilly to Gold framework for turning strangers into raving fan purchasers, an advisor’s web site transforms from a mere on-line brochure right into a development engine for his or her enterprise.
Advisor Web sites’ set of know-how instruments — together with its calendar scheduling device, web site design supervisor and compliance workflows – provide the perfect complement to Snappy Kraken’s award-winning prospecting and client-relationship-building platform choices. Moreover, Snappy Kraken’s Convos is the one marketing-focused textual content messaging device created for monetary advisors that comes full with pre-populated messages and multi-step campaigns for each purchasers and prospects.
Based in 2016, Snappy Kraken now serves greater than 6,000 monetary advisors and its content material reached greater than 11 million traders and shoppers final 12 months.
“Becoming a member of forces with Snappy Kraken is the last word manner for us to extend the worth our advisors obtain. We’ve been following their success for a number of years and it’s evident that they’re one of the best entrepreneurs and brand-builders in monetary providers,” stated Graham Turner, CEO of Advisor Web sites. “As we mix our web site capabilities with their unimaginable content material, the advisors who use our built-in providing will achieve a big aggressive benefit. We’re past excited to embark on this new journey, flying the Snappy Kraken flag collectively as one.”
Advisor Web sites can be branded as a Snappy Kraken firm, and Turner will assume the function of President of the brand new entity, combining the strengths of staff from each corporations as Snappy Kraken makes investments in its company tradition and employees. Some members of the brand new group will convene for the primary time at Snappy Kraken’s inaugural Jolt! convention, Might 4-6 in Las Vegas.
Whereas the whole integration of each choices will take a number of months to finish, Snappy Kraken and Advisor Web sites have an present integration that shares contact information, efficiency statistics, and choose Snappy Kraken campaigns between platforms. In depth reductions can be found to advisors who use each platforms.
ABOUT SNAPPY KRAKEN
Snappy Kraken is an award-winning advertising and marketing know-how agency that gives advertising and marketing automation, internet advertising, and daring, distinctive advertising and marketing campaigns for the monetary providers business. Information-informed resolution making drives every advertising and marketing marketing campaign; Snappy Kraken publicly releases an annual advertising and marketing analysis report highlighting the developments that they are going to use to higher serve their members. Recognized by Benzinga in three classes in 2020 in addition to by MarTech Breakthrough as greatest total content material advertising and marketing software program three years in a row. It ranked quantity three on the 2020 Monetary Planning Finest Fintechs to Work For record. On the Wealth Administration Awards In 2021, Snappy Kraken received the Social Media Management for Know-how Suppliers award for its annual advertising and marketing analysis report, and the Advertising Automation for Know-how Suppliers award for its trademark “Chilly to Gold Framework.” Additionally in 2021, Snappy Kraken’s “Retiring in Unsure Instances” lead technology content material received the silver Davey Inventive award within the built-in campaign-marketing effectiveness class. Snappy Kraken demonstrates again and again that nice content material wins purchasers.
To be taught extra about Snappy Kraken’s options for monetary advisors, together with white-labeled enterprise options, and to make use of the brand new and enhanced instruments lately introduced, go to www.SnappyKraken.com.
ABOUT ADVISOR WEBSITES
Based in 2012, Advisor Web sites builds conversion-friendly, personalised web sites that assist monetary advisors entice their best shopper and convert extra leads into long-term prospects. Acknowledged as one among British Columbia’s fastest-growing corporations, the Vancouver-based firm gives purchasers in america and Canada FINRA and SEC-compliant digital advertising and marketing options, together with a customizable content material library that includes a whole lot of tailor-made templates, automated social media instruments, weblog scheduling, automated e mail advertising and marketing and extra. For extra details about their personalised method to digital advertising and marketing, go to www.advisorwebsites.com.