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HomeeCommercePrime 15 Manufacturers on Instagram, for Inspiration

Prime 15 Manufacturers on Instagram, for Inspiration


Following prime manufacturers on Instagram might help retailers perceive what content material works finest and generate concepts for their very own advertising campaigns.

Here’s a checklist of the highest manufacturers (excluding celebrities) on Instagram ranked by followers. These manufacturers use behind-the-scenes and private content material, video guides, inspiring photographs, tales, awareness-raising occasions, and even shoppable movies.

Instagram

Instagram's own profile page

Instagram

Instagram is the platform’s official account, so no shock it has essentially the most followers (twice the followers of the subsequent closest model). Guides let followers meet the creators of the platform’s compelling content material. Reels function brief looping movies which are often humorous, whereas Movies function longer content material (often between 1 to 2 minutes) profiling creators. Story Highlights embody IG Ideas with useful clips for creators, Hey World with visionary futuristic content material, and Second with quirky content material that’s good for sharing on Instagram. 505 million followers.

Nationwide Geographic

National Geographic Instagram Profile

Nationwide Geographic

Nationwide Geographic lets followers expertise the world via the eyes of Nationwide Geographic photographers. With images and movies of the planet’s animals and ecosystems, a few of it via company partnerships, the content material drives the mission of Nationwide Geographic to discover and defend our planet, together with the evolution and influence of people. Story Highlights embody COVID Loss, Revolt, and Dino AR221 million followers.

Nike

Nike Instagram Profile

Nike

Nike is thought for superstar athlete endorsements, however its Instagram content material covers inspirational tales about athletes and sports activities most individuals don’t observe. Story Highlights embody the Japanese mountain race Ekiden, the principles of 6-Man soccer, and Norwegian footballer Ada Hegerberg. 218 million followers.

The Ellen Present

The Ellen Show Instagram Profile

The Ellen Present

The Ellen Present makes use of its Instagram account to function highlights and behind-the-scenes content material from the tv present. It additionally gives content material for bettering the lives of its followers, selling worthwhile causes, and advertising the present. Story Highlights embody Smile, the Bubble neighborhood of fogeys, and Ellen Store. 119 million followers.

Actual Madrid C.F.

Real Madrid C.F. Instagram profile

Actual Madrid C.F.

Actual Madrid C.F. is the official Instagram profile for the Spanish skilled soccer crew, the preferred sports activities crew on Instagram. The crew’s web page options gameplay highlights and behind-the-scenes content material with its gamers. 117 million followers.

FC Barcelona

FC Barcelona Instagram profile

FC Barcelona

The Spanish soccer membership, FC Barcelona, is simply behind its rival, Actual Madrid C.F. Present Story Highlights embody Gameday Tales, New Package 21/22, and new participant Aubameyang. 108 million followers.

NASA

NASA Instagram profile

NASA

NASA states its objective on its Instagram web page, “Exploring the universe and our residence planet.” The web page primarily posts spectacular photographs and movies of area and our planet from the Hubble telescope, rovers, and satellites, comparable to the brand new NOAA Geostationary Operational Environmental Satellite tv for pc. The Missions Story Spotlight comprises video hyperlinks to find out about numerous ongoing NASA missions, comparable to returning to the moon, constructing new big telescopes, in search of indicators of historical life on Mars, defending Earth from Asteroids, and extra. 76.4 million followers.

Victoria’s Secret

Victoria Secret Instagram profile

Victoria’s Secret

Victoria’s Secret options photographs and movies of its fashions and merchandise. Reels and video content material are brief (15 to 30 seconds). Content material is organized primarily alongside product strains or seasonal occasions. Story Highlights presently embody Summer season, Fabulous, and Swim. 72.5 million followers.

NBA

NBA Instagram profile

NBA

NBA options photographs and video highlights of recreation performances, playoffs and NBA draft posts, and extra behind-the-scenes content material. Present Story Highlights embody Playoff Sched, Playoff Bracket, and NBA Awards. 66.9 million followers.

Marvel Leisure

Marvel Entertainment Instagram profile

Marvel Leisure

Marvel Leisure is the official Instagram profile for Marvel comics, motion pictures, video games, and extra. Many of the content material is from authentic Marvel feature-length and episodic tv productions and promotional content material round launch dates. Present Story Highlights embody Trivia! and three function releases – Physician Unusual, Eternals, and Shang-Chi. 64.2 million followers.

ZARA

ZARA Instagram profile

ZARA

ZARA, the Spanish vogue retailer, was one of many early adopters of Instagram’s in-app checkout, permitting retailers to promote merchandise inside Instagram. ZARA’s content material focuses primarily on selling its present and upcoming collections. Reels movies spotlight quirky life-style shorts round younger individuals carrying the model. ZARA’s Instagram profile is an effective useful resource for retailers to observe the developments of social commerce. 50.4 million followers.

Chanel

Chanel Instagram profile

Chanel

Chanel usually posts photographs and movies of its excessive vogue merchandise and fashions, primarily at runway exhibits, superstar occasions, and photograph shoots. Along with highlighting the most recent tendencies, there are additionally DIY posts to assist followers create refined seems to be. 50.3 million followers.

Gucci

Gucci Instagram profile

Gucci

Gucci makes use of its Instagram profile to indicate its provocative designs in richly composed campaigns, spotlight its merchandise and equipment, and produce vogue occasions. Story Highlights function GucciCosmogonie for a dwell vogue present on Could 16, WearingGucci, and MetGala2022. Guides function earlier campaigns, comparable to Love Parade Marketing campaign, The Hacker Mission, and The Aria Marketing campaign. 48.2 million followers.

Louis Vuitton

Louis Vuitton Instagram profile

Louis Vuitton

Louis Vuitton presents its luxurious fashions and equipment via vogue exhibits, marketing campaign photographs and movies, and extra behind-the-scenes content material just like the LVCruise present. 47.9 million followers.

5-Minute Crafts

5-Minute Crafts Instagram profile

5-Minute Crafts

5-Minute Crafts is the Instagram profile for the content material creator of the YouTube neighborhood. It options photographs and movies on DIY initiatives and crafts to expertise the enjoyment of doing it your self. Reels are below 30 seconds, whereas full movies are round 3 minutes. 46.7 million followers.



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