Final month, greater than two dozen leaders of the fashionable BI revolution got here collectively nearly to share their ideas on the way forward for information as a part of the six roundtable discussions that anchored the Domopalooza 2022 agenda.
From a viewership standpoint, all six roundtables have demonstrated attraction as on-demand occasions, with every producing greater than 1,000 performs so far. However three discussions particularly are already among the many most-viewed periods in Domopalooza historical past, which now spans 10 years.
For many who haven’t had time to take a look at any of the roundtables but, we’ve put collectively brief recaps of every, with hyperlinks to the place the recordings stay, must you want to examine them out in full.
1 – The Way forward for BI (WATCH)
To Boris Evelson, vp and principal analyst at Forrester Analysis and moderator of this dialogue on what BI must be doing for corporations going ahead, it’s crucial that organizations transfer past the “data-to-signal journey” and remodel these alerts into insights—”insights which are going to drive selections, selections that may hopefully set off actions, and actions that may set off optimistic enterprise outcomes,” he stated.
The reason being in Forrester’s newest piece of analysis on BI: “Organizations which are superior of their insights-driven enterprise capabilities are eight instances extra prone to be rising at 20% yr over yr,” stated Evelson, who has had a finger on the heartbeat of BI for 4 a long time now.
Meaning BI must be augmented by synthetic intelligence, customized in a method it’s by no means been earlier than, adaptive to a enterprise local weather that strikes and modifications on a dime, and “scaled throughout the whole enterprise and embedded in all the techniques of labor,” he stated.
Evelson was joined on the digital desk by Domo’s chief information officer, Mohammed Aaser; Clayco’s CIO, Todd Flinders; and Dickies’ world VP of digital technique, Calvin Anderson, who talked at size about why organizations should have the ability to make higher selections quicker—and what step one in that course of appears to be like like.
“You’ve received to develop a powerful, deep, wealthy information atmosphere, the place you’ve gotten single sources of reality in all core metrics that feed all reviews,” he stated. “We’re a world the place, I imagine, in 5 years, each functioning businessperson goes to need to be an analyst themselves. In an effort to get there, you actually need to create confidence within the information.”
Aaser agreed, and stated a key side of that start line should contain “having the ability to perceive what share of your group is utilizing information,” he stated. “In different phrases, use information to know how you’re utilizing information.”
Aaser additionally defined why it’s so essential for corporations to check and study, and to construct a knowledge neighborhood throughout the whole group.
As for Flinders, he underscored that personalization is essential, so everybody can “do what they should do, know the place to focus their consideration, proceed to make good selections, and see the place tasks are headed,” he stated.
2 – Embedded Analytics: The Subsequent Evolution of BI (WATCH)
We’ve all heard the time period “sharing is caring.” However in enterprise at the moment, the extra apropos saying could also be “sharing is simply plain good.”
It’s not practically as catchy, in fact, however “by sharing information or intelligence, you develop into a part of an ecosystem, and that’s actually essential,” stated the roundtable’s moderator, Chandana Gopal, whose full-time job is that of analysis director of IDG‘s Way forward for Intelligence division. “No group can thrive in a vacuum, the place you simply have a look at your personal information and make selections concerning the future.
“You actually need to have the ability to allow that free circulate of data throughout your boundaries, into your bigger ecosystem, whether or not they’re suppliers, companions, clients, no matter. Everybody does higher when you’ve gotten that means.”
Sharing info is just not a brand new concept, in fact. However the best way wherein organizations are doing it these days is unlocking new alternatives, each internally and for his or her clients—particularly if the automobile is an embedded analytics providing like Domo In every single place.
Simply ask Megan Fortenberry of RWI Logistics, a logistics options supplier.
“The transportation business modifications so shortly—generally by the hour,” stated RWI’s director of expertise and steady enchancment. “So, having the ability to connect with market insights and mixture them in a real-time method—after which join our clients to these insights—not solely helps us develop into extra versatile and nimble, however our clients develop into extra versatile and nimble, as nicely.”
The roundtable’s different participant, Woods Denny of KAR International, a number one digital market platform for wholesale used autos, stated his firm has gone “all in” with Domo In every single place as a result of it provides all events concerned in, say, a possible automotive transaction the flexibility to entry related, real-time info by means of a knowledge app, proper on their telephones.
“That’s additionally how we will construct belief with the customer round what they’re getting,” stated Denny, KAR International’s vp of BI. “If we will do this shortly and in the identical app, we hold them within the ecosystem—and that may be a differentiator.”
3 – Increasing Domo at Your Firm (WATCH)
UPMC and Optum are healthcare organizations which have succeeded in making Domo a essential a part of their organizations. How did they do it?
The start line for UPMC concerned Domo Stats and group surveys so April Weitzel, who has overseen “making information extra digestible for folks within the group,” may formulate methods to drive consumer adoption and enhance worker pleasure across the platform.
Collaboration was a key side of the technique improvement stage, too—particularly on the entrance finish.
“On the entrance finish, we work carefully with subject material specialists,” stated UPMC’s senior supervisor of information structure and analytics. “The finance folks that know the finance information, for instance. We be certain that the info is checked and dependable. After which we use the certification course of in Domo. So, as soon as every part is able to go, we’ll stamp that with the certification image.
“After which on the again finish, we’ve got weekly working periods the place we certify datasets and we take away playing cards that aren’t used. The back-end work can develop into overwhelming, so you actually have to remain on high of it.”
Increasing Domo generally is a huge enterprise, which is why change administration should be taken into consideration, as nicely. Optum has accomplished that.
“You continuously have to speak what a selected dashboard is all about,” stated Stephen Dion, Optum’s senior director of information analytics. “Typically we go pretty deep on documentation to make folks comfy with the underlying statistics that make up the person playing cards.”
As for Weitzel, she stated it’s additionally essential to conduct coaching periods round information literacy and bi-weekly conferences on advertising campaigns.
“Since we’ve applied that marketing campaign alignment course of,” she stated, “we’ve got principally doubled our leads, our telephone calls, our scheduled appointments, and our type completes—and we’ve accomplished it at virtually like 50% much less price, too.
“So, we’re making our cash work twice as arduous simply by getting everybody on board to observe what’s happening, and to have three, 4, even 5 units of eyes on every marketing campaign.”
The roundtable concluded with Weitzel and Dion speaking about one other transfer enterprise or information leaders ought to make when making an attempt to develop utilization of Domo inside a company—get top-level buy-in, from the outset—and what new Domo options they’re keen to place into play.
“I’m actually excited concerning the DDX Bricks performance,” Weitzel stated. “I believe that can be a recreation changer for us as a result of we’ll have the ability to higher visualize what’s happening in any respect the hospitals and outpatient buildings we’ve got.”