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Use Revue for Twitter Content material Advertising and marketing


On Monday, April 25, 2022, Twitter’s board introduced it had agreed to just accept a purchase order provide of $44 billion from Elon Musk. This settlement centered vital consideration on the social media platform, giving content material entrepreneurs purpose to check out Twitter’s editorial publication service, “Revue.”

Alternatives with Revue

Twitter bought Revue again in early 2021 and now permits anybody with a Twitter account to create an editorial publication.

The elemental benefit of this service is that Twitter will assist promote the publication instantly on the consumer’s Twitter profile. For instance, Creator Jay Clouse shares his Artistic Companion Publication on his profile, exposing it to greater than 14,000 followers.

Screenshot of Twitter profile, Jay Clouse.

Creator Jay Clouse promotes his publication instantly on his Twitter profile.

Suppose a enterprise or creator has developed a robust Twitter following. In that case, it may switch these followers to an e mail listing by way of a Revue publication subscription.

Content material Advertising and marketing

Entrepreneurs may discover that the Revue function is a superb option to appeal to and have interaction potential clients.

The service can deliver a lot of visitors again to the marketer’s web site and supply a measurable return on funding for social media advertising.

Here’s a situation.

Think about you may have a DTC model promoting exercise gear. Your merchandise are kettlebells, train maces, and dumbbells. Over the previous couple of years, your organization has garnered a big following on Twitter, so that you launch a “Health this week” editorial publication utilizing Revue.

You promote the publication in your firm’s Twitter profile, and shortly a few thousand people have signed up.

You then ship subscribers a health and vitamin recommendation publication linked to your weblog and featured merchandise every week.

Utilizing Revue is free, and with helpful automation on Zapier, you may add subscribers to your ordinary e mail advertising service.

Revue additionally supplies the editorial, and ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, or MailUp give full e mail advertising choices.

Creator Engagement

Content material creators, who’re the pressure driving the creator economic system, can even use Revue.

As soon as once more, the important thing profit is the flexibility to advertise publication subscriptions instantly on a Twitter profile. However for creators, there’s additionally the choice to promote a paid publication.

On this situation, the creator limits entry to some or all the publication broadcasts, asking subscribers to pay for premium content material. Revue takes a reduce and manages cost processing. The premium possibility is much like different publication providers, akin to Substack.

Moreover, a creator might use Revue to develop an viewers instantly, promote merchandise or programs, or market different channels.

Set Up Revue

Let’s have a look at tips on how to arrange a Revue account.

Screenshot of Revue home page.

Create a Revue account with an present Twitter profile.

Whereas it’s potential to enroll with an e mail deal with, utilizing an present Twitter profile is simple.

Screenshot of the Revue sign-up using Twitter.

Create a Revue publication together with your Twitter account.

You have to to authorize Revue like every other app connection. Curiously, though Twitter purchased and built-in Revue, it makes use of its regular app authorization course of.

Screenshot of Twitter's authorization prompt for Revue.

Authorize Revue inside the Twitter app.

Subsequent, you’ll arrange a profile and identify your publication. This course of typically takes lower than 5 minutes.

Screenshot of Revue profile set-up.

Establishing Revue is quick and straightforward.

Subsequent, Revue will drop you instantly into its easy, inline editor.

The editor permits you to pull in content material from Twitter, Fb, Medium, or an RSS feed. You may as well embed hyperlinks or movies.

Example of content added to a Revue newsletter.

Revue’s editor makes it very straightforward so as to add content material, together with movies.

Customers could make minor model adjustments within the account settings part. Nevertheless, the aim behind Revue is to create editorial newsletters with only a few customization choices.

Join

Relating to customization and options, Revue was not a full-fledged e mail advertising substitute on the time of writing. For instance, it had no type of e mail automation. Therefore, you’ll want to join Revue to your major e mail instrument.

For many entrepreneurs and creators, the first aim will probably be to share subscribers with an e mail advertising platform. The connection ought to add subscribers to your e mail advertising instrument when somebody indicators up by way of Revue and take away anybody who unsubscribes.

Image of available email integrations for Revue.

Revue has a number of e mail integrations out there.

It’s price mentioning that connecting to Zapier would require a Revue API Key. This key needs to be on the backside of the Integrations web page in a Revue account, however it might even be essential to request the important thing by way of chat.

Whereas it might be tempting to bypass Revue altogether and add subscribers to an e mail service supplier, think about using Revue so as to add people to an inventory.

Promote the Publication

Now for the perfect half. Add the publication subscription kind to a Twitter profile. In Revue, click on the profile picture within the higher proper, choose “Account Settings,” after which “Integrations.” Discover the Twitter integration and click on “Settings.”

The settings hyperlink permits you to configure a given Revue integration. On this case, it’s going to offer you entry to Twitter settings.

Click on the checkbox and save. Similar to that, your Twitter profile is able to promote your publication.

Screenshot of settings to add Revue to a Twitter profile.

Enabling the publication in your Twitter profile is straightforward.

It should take about 5 minutes earlier than the publication subscription kind seems on the related Twitter profile.

For Twitter customers, the subscription course of takes two clicks. The e-mail deal with related to a person’s Twitter account is the deal with handed to Revue as a subscriber.

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