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HomeEntrepreneurUse TikTok for Your Enterprise in 2022 (Final Information)

Use TikTok for Your Enterprise in 2022 (Final Information)

TikTok isn’t only for jigging Gen Zers or prank-loving comedians. Whereas it may not be as stiff and critical as a few of the different social media platforms, you need to use TikTok for what you are promoting to see unbelievable outcomes—you simply must know the way.

Get your TikTok enterprise technique proper, and also you’ll come off as a stylish in-the-know model. Get it fallacious, and also you may simply turn out to be the mother and father your youngsters didn’t need to introduce to their pals.


Luckily, studying to make use of TikTok for what you are promoting isn’t rocket science—nor does it require a social media diploma or certification. This information will present you every little thing you have to know to make a TikTok account and begin utilizing it to develop what you are promoting.

First, what’s TikTok?

What Is TikTok?

TikTok is a fast-growing social media platform for creating, watching, and sharing brief movies. It differs from Instagram in that customers can solely share movies, and it varies from YouTube in that the clips are usually brief (15-60 seconds lengthy).

Whereas you will discover content material on nearly any matter on TikTok, the hottest movies fall into a couple of frivolous classes:

  • Leisure
  • Dance
  • Pranks

That’s fairly totally different from LinkedIn’s hottest content material, which revolves round innovation, administration, human assets, and digital advertising and marketing. But, no matter your model’s voice or business, there’s nonetheless a spot for you on TikTok.

TikTok has turn out to be a refuge for youthful generations. In contrast to with Fb, most grandparents haven’t jumped on it but, leaving TikTok for the youthful generations to get pleasure from (for now). It’s not the place customers go to make amends for the information or buy groceries (although they nonetheless do)—TikTokers go to the platform to smile, chortle, and have a jolly jiffy earlier than getting again to life.

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Why Use TikTok for Your Enterprise?

You’ve gotten so much in your plate already. Is TikTok definitely worth the added time funding?

That’s as much as you to determine.

Listed here are a couple of advantages to remember:

  • Develop Engagement: TikTok has extra engagement than every other social media platform. Customers spend a mean of 11 minutes per session on TikTok, whereas they solely spend 5 minutes on Pinterest and fewer than 3 minutes on Instagram. If you wish to join along with your viewers for longer than a couple of seconds, TikTok is a superb place to do it.
  • Drive Gross sales: Customers don’t go to TikTok to buy, however it finally ends up taking place most of the time—sufficient to set off the trending hashtag #TikTokMadeMeBuyIt. 67% of TikTokers mentioned the app influenced them to buy.
  • Construct Connections: TikTokers interact with manufacturers on the platform to see them in a distinct mild, and it often finally ends up constructing deeper relationships. 73% of TikTok customers really feel stronger connections with manufacturers they comply with on the platform.

Constructing model consciousness, engagement, and gross sales—appears like good causes to affix TikTok, proper? Nevertheless, these are issues you are able to do on nearly any social media platform.

Once you use TikTok, you’re going after a goal demographic, and that demographic isn’t child boomers. 25% of energetic TikTok customers are between 10 and 19, whereas near 70% are 39 and youthful. In case your model’s goal market is youngsters and younger adults, TikTok is the place to seek out them.

Make a TikTok Enterprise Account

Prepared to affix the hip, fashionable plenty on TikTok? Put in your dancing sneakers, brush up in your lip-syncing, and prepare for a wild experience—that is uncharted territory.

First, let’s get you arrange with a TikTok enterprise account.

  1. Obtain TikTok: Head over to the Apple App Retailer or Android’s Google Play to seek out TikTok. Obtain it.Download tiktok page
  2. Signal Up: Create an account. You are able to do this along with your telephone quantity, electronic mail tackle, Fb, Apple, Google, or Twitter. Comply with the prompts.Tiktok signup screenshot
  3. Swap to Enterprise Account: By default, you’ll now have a private account. You have to convert it to a enterprise account to unlock efficiency metrics, viewers insights, and inventive instruments. Comply with these steps to make it occur:
    • Click on “Profile” on the underside menu bar.
    • Click on the hamburger menu within the high proper nook.
    • Choose “Handle account.”
    • Select “Swap to Enterprise Account.”
    • Comply with the setup prompts.

And that’s that. You now have a TikTok enterprise account. Subsequent, you’ll need to add your profile picture, bio, and hyperlinks. After that, you’re prepared to begin partaking on the platform and constructing a following.

Use TikTok for Your Enterprise: 5 Concepts

You’ve gotten a TikTok enterprise account—now what? It’s time to begin creating content material, partaking with the neighborhood, and constructing your following. When you’ve bought a basis, you’ll be able to start to earn cash with TikTok Buying, influencer advertising and marketing, TikTok ads, and the like.

Listed here are a couple of methods you need to use TikTok for what you are promoting.

1. Create High quality (Non-Salesy) Content material

Keep in mind, TikTokers don’t go to the platform to buy round—they need to be entertained. Soar in with a business strategy, and also you’ll be shunned from the get-go.

In the event you’ve ever tried becoming a member of Reddit and self-promoting your content material, you’ll know what we imply.

Your system for achievement on Instagram, Fb, or YouTube received’t work right here—TikTok is a brand-new world. It has its personal greatest practices, unstated guidelines, algorithms, influencers, and advertising and marketing methods.

As an alternative of attempting to examine it, simply dive in—that’s one of the simplest ways to know the platform. Begin following high creators to see what they’re doing. What sorts of movies do they publish? How do they work together with the neighborhood? How can your model present up on the platform whereas nonetheless remaining true to itself?

After getting an thought of the place to begin, start publishing content material and rising your following. Watch your analytics to see what resonates and what doesn’t.

Discover a cadence and start posting on a constant schedule. TikTok recommends posting 1-4 occasions a day, however that may be a bit of bit overwhelming at first. As an alternative, begin gradual and work your manner up.

Start by posting as soon as per week. In the event you’re feeling extra formidable, attempt twice per week. In the event you can constantly produce top-notch movies on that schedule, attempt posting as soon as per day. Nonetheless really feel simple? Transfer on to twice per day.

Keep in mind, it’s all about consistency. Discover a frequency that feels manageable (and enjoyable).

2. Make Cash with TikTok Buying

Earlier than August 2021, TikTok impressed buying organically. Which means an influencer or model may point out an merchandise, and viewers would manually kind in that web site’s tackle on their desktop or telephone to browse merchandise.

All that modified final yr when TikTok and Shopify introduced TikTok Buying: an in-app ecommerce buying expertise that lets manufacturers promote merchandise on TikTok.

Manufacturers can now add merchandise from their Shopify catalogs to characteristic on a buying tab on their profile. TikTokers may tag merchandise in natural posts.

Levi's tiktok shop

Don’t fear about your TikTok Store till you might have a good following and common views in your content material. Construct first—promote later. Comply with this sample to earn TikTok customers’ belief earlier than you begin attempting to shove merchandise of their faces.

When you’ve constructed a strong viewers, add merchandise to your TikTok Store and begin sprinkling in promotions to your natural content material. Hold it mild, particularly initially.

Some merchandise promote nicely on TikTok, particularly extra visually interesting items like attire and equipment. Promoting a toaster is perhaps more difficult, and also you may discover TikTok to be a greater model builder than income maker—and that’s simply nice. You’ll by no means know till you attempt.

3. Drive Site visitors with TikTok Adverts

TikTok is an ad-friendly platform that you need to use to drive visitors to your web site, ecommerce retailer, or touchdown web page. TikTok presents a couple of totally different promoting sorts to assist attain your viewers with probably the most call-to-action-friendly format:

  • Picture Adverts: Picture adverts run in customers’ feeds with a picture, model title, and brief textual content.
  • Video Adverts: 5-60-second full-screen movies displayed in your customers’ feeds.
  • Spark Adverts: Increase natural content material (yours or one other model’s) to get proven to extra customers.
  • TikTok Promote: TikTok Promote is much like Spark Adverts, however you’ll be able to solely promote your individual content material. It’s a dumbed-down model that makes it quicker and easier to begin selling your content material.
  • Carousel Adverts: Carousel adverts present up within the TikTok Information Feed, exhibiting as much as 10 pictures with brief captions.
  • Pangle Adverts: Run adverts throughout the TikTok Viewers Community, that means your adverts will present up on different purposes exterior of TikTok.
  • TopView Adverts: Fullscreen takeover that launches for 5-60 seconds when a person opens the TikTok app.
  • Branded Results: Customized stickers, filters, and particular results to get customers to interact along with your model.
  • Branded Hashtag Problem: Quick marketing campaign to gather user-generated content material that contains a branded hashtag problem web page.

Inside TikTok’s advert supervisor, you’ll have the ability to select your marketing campaign aim, price range, viewers, bidding technique, and inventive optimizations. You may management each nitty-gritty side of your advert campaigns to make sure high efficiency.

Don’t need to fear about selecting between all of the totally different advert codecs above? No drawback. TikTok presents an automated placement possibility that’ll enable TikTok to robotically optimize your adverts supply to the best-performing sorts.

4. Work with TikTok Influencers to Develop Your Model

Influencers have huge audiences and the know-how to make content material go viral. Accomplice with these professionals to leverage their followers and inventive talents to construct consciousness to your model and develop your following.

Don’t know the place to begin? Go to the TikTok Creator Market—it’ll enable you to discover influencers and micro-influencers to work with. You’ll have the ability to see engagement charges and follower demographics to see if an influencer is the best match to your model.

In the event you can’t afford an influencer, take into account working with a microinfluencer. These people usually have smaller audiences however extra close-knit communities. Their attain isn’t as spectacular, however their engagement and affect with their following are often substantial.

5. Strengthen Buyer Relationships with Engagement

Whereas it’d be good for TikTok to be a money-maker or traffic-driver for what you are promoting, it may well serve different functions. You could possibly use TikTok merely as a model neighborhood builder.

You could possibly concentrate on posting superior content material and interact with the neighborhood—no hidden gross sales agenda.

So, what’s the purpose?

Use TikTok to develop your viewers and your relationship with followers. When a person acknowledges your model on Instagram or YouTube, they’ll hopefully comply with you there—and you need to use these extra sales-friendly platforms to advertise your services and products.

Keep in mind: construct first, promote later.

Shifting your focus from advertising and marketing and gross sales frees you as much as be extra inventive along with your content material. Sing, dance, chortle, and have enjoyable. It’ll assist you might have a great time on the platform and make you extra approachable to your viewers.

Take Wendy’s Twitter account, for instance.

How does roasting different manufacturers and even customers assist Wendy’s promote burgers? It makes folks just like the model—and that makes them extra seemingly to purchase from Wendy’s.

Spherical Out Your Entrepreneurial Expertise

Entrepreneurs don’t usually have the posh of simply being good at one factor. No, that’s for the company careers.

As an entrepreneur, you have to know the fundamentals of writing, digital advertising and marketing, analysis, financing, product improvement, gross sales, hiring, and a lot extra. It’s so much.

Luckily, you don’t must be taught all of it in a single day—and also you don’t must be taught it by your self. Allow us to assist.

Take a look at our library of free programs to be taught every little thing you have to know to begin or develop what you are promoting. We’ve programs on Instagram development ways, Fb adverts, copywriting, product improvement, and extra.

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