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We’re Hiring a Humbly Assured PR Specialist

About Us and Why We’re Hiring

We construct “You Want a Price range,” the most effective budgeting software program and academic content material round. (YNAB, pronounced “why-nab” should you’re within the know). For greater than a decade, folks have been utilizing YNAB after which telling their family and friends what a distinction it’s made of their lives. Google us, or learn a few of our App Retailer opinions, and also you’ll see what we imply. We love constructing one thing that has such a optimistic impression on so many individuals’s lives. 

We’re on the lookout for a pure storyteller, connector, and press whisperer with on-the-ground public relations expertise, to assist develop our media relations efforts.

The fitting individual can have expertise working with media and know craft a pitch and safe a killer placement. In reality, whereas studying that final sentence, you in all probability began making a psychological listing of individuals you’d need to join with proper out of the gate. 

Our future Public Relations Specialist understands what makes a terrific story AND what makes one thing media-worthy.You’re keen on nothing greater than packaging all of it up and getting it in entrance of the precise individual, on the proper time. 

You’re proper up our alley if, when you think about all of the superior thought leaders, content material, and success tales that the YNAB advertising and marketing workforce produces,  and you’ll’t assist however consider 14 different methods you’d pitch and market it all. (We will’t wait to listen to your concepts!)

Necessities (these are actual, precise necessities):

  • We care extra a couple of excessive proficiency degree than years of expertise, however we count on that not less than 2 years of expertise within the following areas of public and media relations will greatest set you up for achievement right here. You have to be completely (and humbly) assured in your skill to:
    • Drive quick media relations outcomes by efficient pitching.
    • Repeatedly safe protection in digital, print, broadcast, podcasts, and so on.
    • Coordinate with conventional and non-traditional media, together with influencers and associates.
  • You reside inside +/- 2 hours of Central Commonplace Time (UTC-6).
  • You could have a humorousness and the power to suppose in your toes (this seems like improv, which isn’t a requirement, however how superior is improv?!).
  • Your wonderful time administration expertise make juggling a number of tasks, priorities, and pitches look simple. 

That’s a super-brief intro to what you’ll be engaged on, however first chances are you’ll be asking—will I even like working with this workforce? Let’s speak a bit about life at YNAB, after which we’ll go into extra element about what we’re on the lookout for. 

We’re worthwhile, bootstrapped, and rising. YNAB began in 2004 and we haven’t taken any outdoors funding—we’re in it for the lengthy haul. We’ve one overarching requirement in relation to becoming a member of our workforce: our authentic Core Values Manifesto has to essentially click on with you. Should you’re nodding emphatically whereas studying it, you’ll in all probability actually prefer it right here, and we will’t wait to listen to from you!

At YNAB, we stay our Core Values day by day, and we imply it after we say we’re an equal alternative employer. We consider {that a} range of backgrounds, talents, beliefs, and experiences are important to our success, and we’re obsessed with making a welcoming, supportive, and collaborative surroundings for all workers. All are inspired to use as we proceed to develop a sensible, hard-working, and numerous workforce who loves working collectively to construct one thing that issues.

We additionally work actually onerous to make working at YNAB an incredible expertise, and we have been (humbly) proud to be named Fortune’s #1 Greatest Small Firm to Work For for the final two years. We’ve a workforce filled with actually distinctive folks—and we’d like to introduce you to a couple of them!

Who you’d be working with:

Haley, PR Supervisor: Haley was our first PR rent and she or he has accomplished ALL the issues and worn all of the hats for a whirlwind two years. True story: on Haley’s first day, we have been in the course of launching our YNAB 4 Good program and she or he jumped proper in and made key enhancements to the messaging like she’d already been on the workforce for 10+ years. She is stuffed with strategic, large concepts with out ever dropping sight of the main points. To not point out punny, simply so, so punny. You’ll love being managed by Haley. 

Janelle, Chief Delight Officer: Janelle spends her days obsessing over delight our prospects and rally our YNAB Ambassadors. She is artistic and hilarious and considerate and it isn’t unusual for the overarching sentiment after certainly one of her updates to be alongside the traces of, “Oh man, I would like that job!” Ask her concerning the time she despatched a consumer roses and bananas… as a result of that basically occurred. 

Sarah, Social Media Supervisor: Should you’ve scrolled by any of our social platforms, you immediately acknowledge Sarah’s simple going nature and comforting smile. We will’t let you know the place Sarah lives as a result of as you’re studying this, she’s exploring the nation along with her household of their model new full-time camper life! Sarah is our resident skilled on all issues associated to social media; she manages our whole social technique and is the most effective sounding board for brand new concepts. Did we point out that her pure media presence and skill to hit a speaking level is a publicist’s dream? Oh yeah, you’ll have enjoyable pitching alternatives for Sarah!

Lindsey, Head of Advertising and marketing: Lindsey grew up in PR and loves nothing greater than brainstorming all of the issues. She is worked up to have one other individual to throw her wild, random concepts and hair-brained schemes. (Haley can also be fairly excited for this.) She might be the almost certainly on the workforce to delete one thing necessary, but additionally the primary to encourage your development and show you how to discover work that lights you up. You’ll love being managed by Lindsey (nearly as a lot as Haley), whereas Haley goes on maternity go away within the Fall. 

How You’ll Work at YNAB

Now that you just’ve met a few of your potential future teammates, let’s speak extra about YNAB as an organization. Right here’s how we function:

Reside The place You Need

We’ve at all times been a totally distant workforce, and have folks all around the world. For this specific place, nonetheless, we’re on the lookout for somebody inside +/- two hours of Central Commonplace Time (UTC-6), as a result of excessive quantity of synchronous coordination wanted with the remainder of the workforce. Wherever inside these time zones is okay, although. Simply be sure to have a dependable web connection.

No Outrageous Hours

We wish everybody to have a full life outdoors of YNAB, and we seldom work greater than 40 hours per week. There have been a couple of events the place issues obtained busy and other people needed to put some further time in. However then they took some further time without work, so all of it balances out. We work onerous and sensible however we’re on this for the lengthy haul.

Take Trip (Critically)

We wish you to take trip. In reality, we now have a minimal trip coverage of three weeks per yr. 5 weeks feels about proper (plus two further weeks for our company-wide December break). It’s necessary to get loads of downtime and get out and do one thing. We’ll sit up for seeing photos of your adventures in our #office_wall Slack channel!

The YNAB Retreat

When the pandemic isn’t holding us from touring, we get the groups collectively yearly to compensate for spreadsheets and powerpoints in a Greatest Western convention room. Simply kidding. To date, we’ve accomplished Costa Rica, a gigantic cabin within the mountains, a seaside home within the Outer Banks, a ranch in Montana, and most just lately, Laguna Seaside. We work collectively, play collectively, and reinforce the bonds we’ve made as a workforce and firm. Yearly, we go away refreshed, motivated, and excited for the yr forward collectively.

Up Your Sport

We’re severe about serving to you enhance your craft. We finances for it (hey-o!). Assume conferences, on-line programs and subscriptions, devoted time away from work to study one thing new… It’s actually as much as you and your supervisor. However we like to see our folks rising.  

U.S. or Worldwide? Nice!

Our workforce is unfold all around the world, together with Switzerland, Argentina, Mexico, Canada, the UK, and all around the United States. We at present arrange workforce members who stay within the U.S. or U.Ok. as workers, and those that stay in different international locations as impartial contractors. You’re an equal a part of the workforce irrespective of the place you reside!

As talked about, we now have a while zone restrictions for this function, however so long as you’re inside +/- two hours of Central Commonplace Time (UTC-6), we’re good!


For full-time W2 workers within the U.S., we provide incredible well being, dental, and imaginative and prescient insurance coverage, the place we cowl 100% of the premium for you and your loved ones. No must examine your imaginative and prescient, you learn that proper—100%. Though should you did must examine your imaginative and prescient, NBD, we’ve obtained you lined! 

For full- and part-time W2 workers within the U.S., we even have a Conventional and Roth 401(okay) choice. YNAB matches your contributions as much as six p.c, and matches vest instantly. (Are you a private finance junkie like our founder Jesse? He arrange YNAB’s 401k to have the bottom charge construction potential, the place all plan prices are paid by YNAB, not your retirement nest egg. The funding funds obtainable are incredible, passively-managed, extremely low-cost index funds. You’re not a PF junkie? Belief us, it’s superior.) For U.Ok. workers, we additionally contribute six p.c to your pension.

We additionally provide beneficiant paid parental go away for all full-time workforce members. (Right here’s to growing the world’s budgeters, one youngster at a time!)

Aggressive Compensation

The beginning wage vary for this place is $50,000 – $70,000 USD yearly. We think about raises yearly, and have a bi-annual profit-share bonus. YNAB wins, you win—that sort of factor.

Different Tidbits

  • When you begin, we DEMAND (in a pleasant, ALL CAPS IS YELLING approach) that you just fill out your “Bucket Checklist” spreadsheet with 50 gadgets. (That’s more durable than it sounds!) 
  • The bucket listing actually helps in deciding what we should always offer you in your birthday and the vacations.
  • We’re all adults. There’s no must punch a clock, or ask for permission to take off early one afternoon to go see the physician. We have a look at what you accomplish, not how lengthy you’re in entrance of a pc.
  • We’re at present trialing a four-day work week! For us, this implies 4 common days of labor adopted by a three-day weekend…each week. That is new to us, and we’re studying so much, however we’re enthusiastic about what it may imply each for the corporate and our workforce members.  
  • We wish you firing on all cylinders so we’ll set you up with a shiny new laptop and substitute it each three years.
  • Did we point out that YNAB makes an enormous, optimistic distinction in folks’s lives? It’s possible you’ll not suppose that issues a lot, however then a couple of months down the street you’ll notice it’s made your job actually, actually pleasing. Don’t underestimate this one!

Apply Now

If this seems like your superb surroundings, learn on as a result of now we need to speak about you, and the way you’ll play an enormous half in altering folks’s lives.

Now, again to you, our new PR Specialist….

Earlier than “content material advertising and marketing” and “word-of-mouth advertising and marketing” have been buzzwords, YNAB’s advertising and marketing efforts have been anchored in content material and neighborhood. It’s what we do greatest. However we now have lots of people centered on creating the content material, and only a few with bandwidth to essentially concentrate on media relations.. That is the place you are available. 

You’re filled with concepts. There are tales to inform, press rearing to listen to them, and media alternatives to land! Media tales to land! 

You see our loopy, loyal fanbase and it will get your wheels spinning—oh, the issues you would do with the 2 households who obtained YNAB license plates, or the couple that threw a YNAB-themed Valentines date!  

If we instructed you that you’ve got entry to a Monetary Wellness Report stuffed with mind-blowing knowledge that exhibits the good thing about budgeting within the office, your head would possibly explode with the media protection potential. (Oh, the potential!!) 

You’re in all probability a storyteller in your individual proper, and though we now have content material creators, you wouldn’t be shy about diving proper in and writing pitches, bylined articles, and press-ready surveys and stories.

You’re our superb candidate should you: 

  • Have not less than 2 years {of professional} expertise in public relations
  • Company expertise
  • Excel at juggling a number of tasks and timelines at any given second and switching gears, retains you recent and stimulated 
  • Opportunistic and proactive about sourcing, creating, and executing potential media campaigns
  • Comfy initiating and sustaining relationships with press, influencers, and associates 
  • Perceive pitch the precise media, the precise content material, on the proper time
  • Persistent. As a result of media. 
  • Make us chortle 
  • Handle your time exceptionally effectively and cozy working remotely. 
  • Extremely organized, versatile, and collaborative 
  • By no means met a deadline you didn’t love 
  • Self-motivated and pushed by nature, possibly even a bit of aggressive. 
  • Keep laser-focused on the massive image, with out dropping sight of each. final. element. 
  • Wildly productive and impartial, however a team-player at coronary heart. 

How one can Apply

  • Apply under by Sunday, June 5, at 11:59pm PST. Agency. It’s an actual deadline. The sort you like.
  • Connect a PDF of your cowl letter. In your cowl letter:
    • Introduce your self and clarify why this place is of curiosity to you, and why you’ll be a terrific match. Please restrict this part of the duvet letter to 1.5 pages at most. 
    • On a separate web page of your cowl letter, reply the next questions (with every response being a couple of paragraph in size): 
      • 1. What attracted you to this place? (This isn’t about what attracted you to the software program.)
      • 2. What standards do you search for when looking for your subsequent firm or place?
      • 3. What are your favourite and least favourite elements of your present job?
      • 4. Inform us a couple of time whenever you needed to study one thing new to excel at your job.
      • 5. Inform us a couple of media placement you might be pleased with. From idea to placement, how did you land the hit and what objectives did it assist accomplish?
      • 7. With what about our model and our product, share some journalists or media shops that you just suppose can be fascinated by YNAB, and why. 
  • Connect a PDF resume. Should you don’t have a resume since you aren’t even positive you’re trying to change jobs, that’s high-quality! A casual overview of your work and training historical past are all we’re on the lookout for.
  • Our aim is to make the recruitment and hiring course of as accessible as potential. If we may help you with an accessibility want, please e mail us at [email protected] and point out the function you’re making use of for within the topic line. (Please observe that we will solely reply to messages associated to lodging.)
  • Although we all know it’s customary in some areas, we’d desire it should you didn’t share a headshot in your utility supplies. Thanks!

We’re excited to listen to from you!

P.S. We’ll ship you a affirmation e mail when you apply. Please add that e mail to your secure sender listing, to make sure that future emails come by. (If it’s not there, you’ll want to examine your spam or junk e mail folder.)

P.P.S. Should you’re not fascinated by or obtainable for this place, however know somebody who’s, we’d actually respect it should you handed this alongside!

Apply Now



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