Tuesday, May 24, 2022
HomeFundraisingWe're not promoting t-shirts - FundraisingCoach.com

We’re not promoting t-shirts – FundraisingCoach.com


Fundraising isn’t nearly elevating cash one time. If it had been, we might promote t-shirts.

Fundraising is about connecting values – the values of donors with the values of your trigger.

Certain, there are occasions once we simply want the transactional. We have to pay the payments. However when all we do is transactional, we now have to maintain searching for new individuals to ask.

Our work is remodeled once we have interaction within the deeper, way more rewarding, means of attending to know our donors and discovering out what they worth. We put down the megaphone and get to pay attention. We cease monologuing and begin asking questions. We study to be curious.

As fundraisers, we take heed to what motivates our donors. What they worth. What impression they wish to have on the planet.

Then we advise matches that may exist with their values and our nonprofits.

That strikes our fundraising from one-time items to life-long, rising investments.

So take the time to take heed to your donors. Be respectfully curious. Pleasantly ask “Why?” and “What does that imply?”

And watch your fundraising take off.


When you aren’t comfy having these conversations, possibly it’s good to get in contact with your individual values. You are able to do that with a Values Stock at https://concordleadershipgroup.com/values/

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