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What within the (Netflix) world are we watching?

 / What within the (Netflix) world are we watching?

Netflix was within the information final week, and the markets had been not joyful about it. The streamer reported its quarterly earnings, which for the primary time in 10 years confirmed a web lack of roughly 200,000 subscribers. What’s extra, in a letter to shareholders, Netflix stated it expects to lose one other 200,000 subscribers subsequent quarter.

This acquired us to fascinated by the exhibits and films that all of us watch on Netflix. Again in June of final 12 months, Netflix began publishing some high-level metrics on what exhibits and films had been performing properly. The information isn’t notably deep or advanced, however it’s nonetheless enjoyable to check out.

Each week, Netflix publishes what the highest 10 exhibits and films had been for the week, together with some info on viewing hours. Some exhibits pop out and in of the highest 10, however because the “Netflix Viewing” knowledge app immediately beneath attests, we solely have info on the exhibits throughout the weeks they had been within the high 10:

The primary attention-grabbing bit we discover is the large purple spike in October 2021, which coincided with the discharge of Squid Recreation. Squid Recreation: Season 1 has been so standard that it occupies the highest 4 spots by way of hours seen for a present in per week. What’s additionally attention-grabbing is that Bridgerton’s most profitable week (so far as hours seen goes), which was in Season 2, doesn’t even come near Squid Recreation’s most profitable week.

As for that drop-off in subscribers, we now have some knowledge on that, too, which might be examined by means of the ultimate two charts on this publish. See a sample? Clearly, progress was good for fairly a while, however there’s positively been a slight decline just lately in Netflix’s three largest areas. Will that pattern proceed? Or will Netflix discover a strategy to bounce again?



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